Email Marketing Specialist (3+ Years)

Job Description

About PE Front Office (www.pefrontoffice.com) PE Front Office is the only comprehensive and integrated suite of products that has been developed with a focus on the front and middle office processes for alternative investment management. Our target customer includes - Private Credit/Debt, Private Equity, Venture Capital, Fund of Funds, Limited Partners, and Fund Administrators. Currently we have 150+ clients spread across 15 countries including US, UK, Europe, South Africa, Hong Kong, Singapore and India About the Role: (Full time -On Site) We are seeking a high-performing B2B Email Marketing Specialist with 2+ years of experience to lead the strategy and execution of highly targeted, multi-touch email marketing campaigns across the customer journey- from lead generation and account nurturing to client retention. You will also play a crucial role in supporting ABM (Account-Based Marketing) programs, paid media campaigns, event marketing, CRM workflows, and backlink initiatives, contributing directly to pipeline growth and revenue acceleration. Key Responsibilities: Email Marketing Strategy & Execution: Develop, manage, and optimize end-to-end email marketing campaigns targeting key decision-makers across the target industry geography. Create segmented workflows and nurture sequences (drip campaigns) based on buyer personas, opportunity stages, and engagement triggers. Monthly/weekly newsletters for various audience segments Own email performance KPIs: deliverability, open rates, click-through rates, conversion rates, and MQL/SQLs. Implement A/B testing strategies for subject lines, send times, CTAs, and messaging personalization. Account-Based Marketing (ABM) Campaigns: Design and execute highly personalized ABM email campaigns to engage and convert high-value accounts, integrating with sales outreach and paid LinkedIn campaigns. Collaborate with Sales and Business Development teams to align messaging and cadence. CRM Campaign Management & Dashboards: Own email marketing within the CRM (HubSpot, Salesforce, or similar) list segmentation, dynamic personalization, triggered campaigns, and lead scoring integration. Build, maintain, and report through CRM dashboards on campaign performance and pipeline impact. Additional Responsibilities PPC and Paid Media Support: Partner with the PPC team to coordinate lead nurturing workflows post-paid lead acquisition. Build retargeting sequences and email automation that complements paid campaigns. Event Marketing Campaigns: Event Emails: Plan and manage pre-event awareness campaigns, live-event communications, and post-event follow-ups for webinars, conferences, and industry roundtables. Track attendee engagement and drive meetings post-event via tailored email sequences. SEO and Backlink Campaign Support: Support backlink acquisition strategies by coordinating outreach emails for: Thought leadership placements Guest posting opportunities Strategic partnerships. Pre- and post-webinar nurture campaigns. Required Skills and Experience: 3+ years of B2B email marketing experience (preferably SaaS, Fintech, or Private Equity/Investment Management sectors). Proven experience of setting up the tech stack for streamlined inbound and outbound email outreach. Proven ability to design and execute persona-driven, segmented, and personalized campaigns. Strong experience with CRM platforms (HubSpot, Salesforce, Zoho, etc.) and email marketing tools (Marketo, ActiveCampaign, etc.). Experience supporting ABM initiatives and working closely with sales teams. Strong copywriting and messaging skills tailored for executive audiences. Solid understanding of funnel metrics: MQL, SQL, Opportunities, Pipeline Contribution. Data-driven mindset with expertise in campaign measurement and A/B testing. Basic understanding of paid advertising funnels (LinkedIn, Google Ads) and backlink outreach principles. Preferred Qualifications: Previous experience marketing to Private Equity, Venture Capital, or Alternative Investment firms. Familiarity with tools like Looker, Notion, Clever tap and Google Analytics. Certification in email marketing, HubSpot Marketing, or ABM methodologies. Strong grasp of GDPR, CAN-SPAM, technical expertise of email marketing and data privacy laws for compliance. Show more Show less