About PE Front Office (www.pefrontoffice.com) PE Front Office is the only comprehensive and integrated suite of products that has been developed with a focus on the front and middle office processes for alternative investment management. Our target customer includes - Private Credit/Debt, Private Equity, Venture Capital, Fund of Funds, Limited Partners, and Fund Administrators. Currently we have 150+ clients spread across 15 countries including US, UK, Europe, South Africa, Hong Kong, Singapore and India About the Role: (Full time -On Site) We are seeking a high-performing B2B Email Marketing Specialist with 2+ years of experience to lead the strategy and execution of highly targeted, multi-touch email marketing campaigns across the customer journey- from lead generation and account nurturing to client retention. You will also play a crucial role in supporting ABM (Account-Based Marketing) programs, paid media campaigns, event marketing, CRM workflows, and backlink initiatives, contributing directly to pipeline growth and revenue acceleration. Key Responsibilities: Email Marketing Strategy & Execution: Develop, manage, and optimize end-to-end email marketing campaigns targeting key decision-makers across the target industry geography. Create segmented workflows and nurture sequences (drip campaigns) based on buyer personas, opportunity stages, and engagement triggers. Monthly/weekly newsletters for various audience segments Own email performance KPIs: deliverability, open rates, click-through rates, conversion rates, and MQL/SQLs. Implement A/B testing strategies for subject lines, send times, CTAs, and messaging personalization. Account-Based Marketing (ABM) Campaigns: Design and execute highly personalized ABM email campaigns to engage and convert high-value accounts, integrating with sales outreach and paid LinkedIn campaigns. Collaborate with Sales and Business Development teams to align messaging and cadence. CRM Campaign Management & Dashboards: Own email marketing within the CRM (HubSpot, Salesforce, or similar) list segmentation, dynamic personalization, triggered campaigns, and lead scoring integration. Build, maintain, and report through CRM dashboards on campaign performance and pipeline impact. Additional Responsibilities PPC and Paid Media Support: Partner with the PPC team to coordinate lead nurturing workflows post-paid lead acquisition. Build retargeting sequences and email automation that complements paid campaigns. Event Marketing Campaigns: Event Emails: Plan and manage pre-event awareness campaigns, live-event communications, and post-event follow-ups for webinars, conferences, and industry roundtables. Track attendee engagement and drive meetings post-event via tailored email sequences. SEO and Backlink Campaign Support: Support backlink acquisition strategies by coordinating outreach emails for: Thought leadership placements Guest posting opportunities Strategic partnerships. Pre- and post-webinar nurture campaigns. Required Skills and Experience: 3+ years of B2B email marketing experience (preferably SaaS, Fintech, or Private Equity/Investment Management sectors). Proven experience of setting up the tech stack for streamlined inbound and outbound email outreach. Proven ability to design and execute persona-driven, segmented, and personalized campaigns. Strong experience with CRM platforms (HubSpot, Salesforce, Zoho, etc.) and email marketing tools (Marketo, ActiveCampaign, etc.). Experience supporting ABM initiatives and working closely with sales teams. Strong copywriting and messaging skills tailored for executive audiences. Solid understanding of funnel metrics: MQL, SQL, Opportunities, Pipeline Contribution. Data-driven mindset with expertise in campaign measurement and A/B testing. Basic understanding of paid advertising funnels (LinkedIn, Google Ads) and backlink outreach principles. Preferred Qualifications: Previous experience marketing to Private Equity, Venture Capital, or Alternative Investment firms. Familiarity with tools like Looker, Notion, Clever tap and Google Analytics. Certification in email marketing, HubSpot Marketing, or ABM methodologies. Strong grasp of GDPR, CAN-SPAM, technical expertise of email marketing and data privacy laws for compliance. Show more Show less
About PE Front Office (www.pefrontoffice.com) Office is the only comprehensive and integrated suite of products that has been developed with a focus on the front and middle office processes for alternative investment management. Our target customer includes - Private Credit/Debt, Private Equity, Venture Capital, Fund of Funds, Limited Partners, and Fund Administrators. Role Summary We’re seeking a highly skilled B2B Content Strategist & Creator to lead the voice and storytelling of PE Front Office. This role demands deep industry insight, advanced storytelling skills, and the ability to translate complex investment and technology topics into compelling, actionable narratives for private capital professionals. You will own the end-to-end content lifecycle-from strategy and creation to distribution and performance optimization-ensuring our messaging is targeted, consistent, and impactful across the funnel. Key Responsibilities Content Strategy & Planning Develop and execute a comprehensive Data Driven content strategy aligned with business and marketing goals, supporting the full buyer journey (awareness to conversion). Build and manage an editorial calendar, ensuring timely delivery of content across channels. Define and enforce brand voice, tone, and messaging consistency across all touch points. Conduct regular content audits and gap analyses to optimize the content ecosystem. Content Creation & Storytelling Produce high-quality, audience-centric content in multiple formats: Website copy, landing pages, blogs, case studies Whitepapers, thought leadership, customer stories Sales collateral, ABM campaigns, product one-pagers PR articles, media statements, video scripts, and short-form B2B video content Simplify complex SaaS/fintech/PE-VC topics for C-level and senior investment audiences. Collaborate with design, product, and sales teams to ensure content supports business objectives and user needs. Multi-Channel Distribution Plan and execute distribution strategies across LinkedIn, website (SEO-optimized), email, conferences, sales decks, and PR. Implement and optimize content promotion via email nurturing, ABM, and PR outreach. Analytics & Optimization Track and analyze content performance using Google Analytics, Microsoft Clarity, and other tools. Use data-driven insights to refine content strategy and improve engagement, conversion, and ROI. Maintain content quality through regular audits and regularly report KPIs metrics via dashboards Required Skills & Experience 3+ years of experience in B2B SaaS, like fintech, or private capital technology (Must Have) Demonstrated success in content for private equity, venture capital, or investment operations. Expertise in writing video scripts and short-form social video content. Strong command of content analytics (GA, MS Clarity) and SEO best practices. Experience with content promotion, ABM personalization, and PR/media pitching. Excellent written communication, editing, and storytelling skills. Strong cross-functional collaboration skills. Tools & Platforms SEO: Ahrefs, Google Search Console CMS: Webflow, WordPress (basic) Analytics: Google Analytics, Microsoft Clarity CRM/Campaigns: HubSpot, Freshsales, or equivalent Preferred Qualifications Bachelor’s/Master’s degree in commerce (preferred) Bachelor’s/Master’s Journalism/communications/English with a good understanding of Private Capital Markets . Experience managing content calendars and editorial workflows. Familiarity with content governance, compliance, and accessibility standards Show more Show less
About PE Front Office (www.pefrontoffice.com) Office is the only comprehensive and integrated suite of products that has been developed with a focus on the front and middle office processes for alternative investment management. Our target customer includes - Private Credit/Debt, Private Equity, Venture Capital, Fund of Funds, Limited Partners, and Fund Administrators. Role Summary We are looking for a seasoned Web Designer with strong frontend capabilities and sufficient backend experience to lead the end-to-end development of our corporate website. The ideal candidate will be hands-on with modern web technologies, performance optimization, responsive UI/UX development, and able to integrate CRM, analytics, and marketing tools into the web ecosystem. You will collaborate closely with designers, marketers, and stakeholders to transform designs and content into high-performing, scalable, and conversion-optimized web experiences. Key Responsibilities Frontend Development (Primary Focus) Translate Figma or design mockups into pixel-perfect, responsive, and accessible web pages Build reusable components and maintain scalable architecture using (ACFs, React, Vue, or Vanilla JS with Webpack/Vite) Optimize performance, Core Web Vitals (LCP, CLS, TBT), and loading speeds Implement web animations, transitions, and interactivity with clean JavaScript Website Maintenance Maintain CMS (WordPress, Webflow or headless CMS) Handle caching, redirects, robots.txt, sitemaps, and schema markup Ensure site security, error handling, uptime monitoring Experience configuring and managing Cloudflare CDN (or similar), including asset caching, and image optimization. Backend/Integration (Secondary Scope) API based Integrations for forms, newsletter signups, job applications to CMS, CRM Connect website to CRM (e.g., HubSpot, Salesforce) and marketing automation tools Implement Google Tag Manager, GA4, heatmaps, and other analytics tools Set up email notifications, dynamic content fetching, and routing Additional Responsibilities Collaborate with marketing to implement conversion-focused landing pages and A/B testing Work with SEO team to ensure technical compliance and enhancements Provide guidance on CMS structure for scalability Create and maintain documentation for dev handoffs and internal teams Required Tool Stack Frontend HTML5, CSS3, JavaScript (ES6+), React / Vue / Alpine.js Backend (Basic) PHP/ MySQL / Firebase Functions (lightweight APIs) CMS WordPress with Webflow or headless CMS Analytics GA4, GTM, MS Clarity, custom event tracking Design-to-Code Figma SEO Lighthouse, Screaming Frog (collaborative) Qualifications & Experience 5+ years of full-stack experience (minimum 3 years frontend-heavy) Proven delivery of at least 3 high-quality B2B marketing websites Strong grasp of performance optimization and accessibility standards (WCAG) Deep familiarity with Core Web Vitals and page speed improvements Experience integrating lead-gen forms, analytics, and CRM workflows Familiarity with marketing operations, especially technical SEO and CRO, is a plus Preferred Certifications (Not Mandatory) Google Mobile Web Specialist or Front-End Developer Certification HubSpot CMS for Developers Google Analytics 4 Certification Responsive Web Design Certification Bonus if You: Have experience working with B2B SaaS or Investment/Finance websites Have designed internal documentation portals or interactive dashboards Are comfortable with Webflow Show more Show less
You are a seasoned Web Designer with strong frontend capabilities and sufficient backend experience, responsible for leading the end-to-end development of the corporate website for PE Front Office. Your role involves collaborating closely with designers, marketers, and stakeholders to transform designs and content into high-performing, scalable, and conversion-optimized web experiences. Your primary focus will be on frontend development, where you will translate Figma or design mockups into pixel-perfect, responsive, and accessible web pages. You will build reusable components and maintain a scalable architecture using modern web technologies like React, Vue, or Vanilla JS with Webpack/Vite. Additionally, you will optimize performance, Core Web Vitals (LCP, CLS, TBT), loading speeds, and implement web animations, transitions, and interactivity with clean JavaScript. In terms of website maintenance, you will be responsible for maintaining the CMS (WordPress, Webflow, or headless CMS), handling caching, redirects, robots.txt, sitemaps, and schema markup, ensuring site security, error handling, and uptime monitoring. Experience with configuring and managing Cloudflare CDN or similar services will be beneficial. Your secondary scope involves backend and integration tasks such as API-based integrations, connecting the website to CRM and marketing automation tools, implementing analytics tools, and setting up email notifications and dynamic content fetching. You will also collaborate with marketing to implement conversion-focused landing pages, work with the SEO team to ensure technical compliance, and provide guidance on CMS structure for scalability. Creating and maintaining documentation for dev handoffs and internal teams will be part of your responsibilities. Your tool stack should include frontend technologies like HTML5, CSS3, JavaScript (ES6+), and frameworks like React/Vue/Alpine.js. Basic backend knowledge in PHP, MySQL, or Firebase Functions is required. You should be familiar with CMS platforms like WordPress and Webflow, analytics tools such as GA4, GTM, and MS Clarity, and design-to-code software like Figma. Knowledge of SEO tools like Lighthouse and Screaming Frog is essential. To qualify for this role, you need at least 5 years of full-stack experience with a minimum of 3 years being frontend-heavy. You should have a proven track record of delivering high-quality B2B marketing websites, a strong grasp of performance optimization and accessibility standards, and experience in integrating lead-gen forms, analytics, and CRM workflows. Familiarity with marketing operations, technical SEO, and CRO is a plus. Preferred certifications include Google Mobile Web Specialist or Front-End Developer Certification, HubSpot CMS for Developers, Google Analytics 4 Certification, and Responsive Web Design Certification. Previous experience working with B2B SaaS or Investment/Finance websites, designing internal documentation portals, or using Webflow will be considered a bonus.,