Digital Marketing Specialist

Job Title: Digital Marketing Executive

Location: Deccan, Pune
Job Type: Full-Time
Salary: As per industry standards

About Us

Cyber Success is a leading IT training institute dedicated to shaping careers and delivering industry-ready talent. With a commitment to quality education and real-world skills, we help aspiring professionals grow in the fast-paced IT industry.

We are now looking for a dynamic and results-driven Digital Marketing Executive to enhance our online presence and drive lead generation, brand engagement, and sales coordination efforts.

Key Responsibilities1. Lead Generation & Sales Coordination

• Develop and execute strategic digital marketing campaigns to generate high-quality leads.
• Monitor and support the Sales team by aligning marketing strategies with sales goals.
• Collaborate closely with Sales to improve lead conversion rates and pipeline health.
• Contribute to building and guiding a high-performing sales team through marketing insights.

2. Marketing Strategy (New & Remarketing)

• Plan, design, and implement marketing strategies targeting new prospects and existing leads.
• Analyze past campaign data to develop remarketing funnels that re-engage cold leads.
• Recommend innovative approaches for audience segmentation and targeting.

3. Search Engine Optimization (SEO)

• Perform in-depth keyword research, competitor analysis, and implement on-page/off-page SEO.
• Improve organic traffic and search engine rankings through content and technical optimization.
• Use tools like Google Search Console, SEMrush, or Ahrefs for tracking and strategy building.

4. Content Marketing

• Create and manage compelling content across blogs, email campaigns, and digital channels.
• Work with designers and content writers to deliver consistent, high-quality assets.
• Promote thought leadership and course relevance via storytelling and trending topics.

5. Social Media Management

• Manage platforms like Instagram, Facebook, LinkedIn, and YouTube.
• Run creative and impactful campaigns that boost brand awareness and follower engagement.
• Interact with followers and manage social reputation.

6. Paid Advertising

• Launch and manage Google Ads, Facebook Ads, and remarketing campaigns.
• Optimize ad budgets, targeting, and creatives for maximum return on investment (ROI).
• Monitor performance metrics and tweak campaigns for better results.

7. Email Marketing

• Build and segment email lists, design campaign flows, and write high-converting email content.
• Track open rates, click-throughs, and optimize for performance.

8. Analytics & Reporting

• Use Google Analytics, Google Data Studio, and CRM tools to measure performance.
• Prepare weekly/monthly reports on campaign effectiveness and recommendations for improvement.

9. Industry Trends & Innovation

• Stay informed on the latest digital marketing trends and tools.
• Suggest and experiment with new platforms and formats for outreach and engagement.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 2 years of experience in Digital Marketing (preferably in EdTech/IT Training domain).
• Proficiency in SEO, Google Ads, Facebook Business Manager, and analytics tools.
• Strong understanding of sales funnels and how marketing supports the sales process.
• Excellent communication, presentation, and project management skills.
• Ability to work both independently and as part of a team in a fast-paced environment.

What We Offer

• Competitive salary with performance-based growth opportunities.
• A collaborative work culture where your ideas are valued.
• Hands-on exposure to new marketing technologies and campaigns.
• Opportunity to lead new initiatives and contribute to overall business growth.
• Skill development and mentorship from senior team members.

How to Apply

If you're passionate about digital marketing and want to play a key role in shaping careers through technology, we'd love to hear from you!

Email your resume to: shubham.murav@cybersuccess.biz
Contact: 7620883266
Mention: Applying for Digital Marketing Executive Position in your subject line/message.

Join Cyber Success

Be a part of a purpose-driven team that empowers learners and drives innovation through digital channels. Let’s grow together!

Job Type: Full-time

Pay: ₹25,000.00 - ₹45,000.00 per month

Supplemental Pay:

• Commission pay
• Performance bonus

Ability to commute/relocate:

• Deccan Gymkhana, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• What is Current Package ?
• What is your expectation with CTC?
• What is notice period ?
• Are you a immediate joiner?

Work Location: In person