Digital Marketing Lead

Role Overview

LinkedIn

deep expertise in LinkedIn marketing

Key Responsibilities

1. LinkedIn Campaigns, Organic Strategy & Paid Ads (Primary Focus)

• Plan, execute, and manage end-to-end LinkedIn marketing — including paid ads (sponsored content, InMail, lead-gen campaigns) and organic content strategy.
• Collaborate with the content team to ideate, schedule, and publish organic posts to build brand presence and thought leadership.
• Optimize targeting, creatives, and messaging to maximize CTR, CPL, and engagement.
• Monitor LinkedIn performance, track audience insights, and deliver data-driven recommendations.

2. Digital Campaign Execution & Organic Content (Other Channels)

• Plan and manage multi-channel paid campaigns across Facebook, Instagram, Google Ads, and Twitter/X.
• Work closely with the content and design teams to ideate and publish organic posts across relevant platforms to drive brand engagement.
• Ensure consistent messaging, brand tone, and visual identity across paid and organic initiatives.
• Support remarketing and retargeting efforts to improve conversions and nurture leads.

3. Performance Tracking & Reporting

• Build and maintain real-time dashboards to track KPIs — impressions, CTR, CPL, engagement, MQLs, and ROI — with specific focus on LinkedIn campaign performance.
• Use tools like LinkedIn Campaign Manager, Google Analytics, Tag Manager, Search Console, and SEMRush for campaign insights.
• Monitor organic LinkedIn metrics — follower growth, post engagement, and content reach — and identify opportunities for improvement.
• Share weekly and monthly reports with leadership, highlighting LinkedIn campaign ROI and pipeline contribution.

4. Conversion Optimization

• Run A/B testing for LinkedIn ads, creatives, messaging, and landing pages to improve conversions and lead quality.
• Analyze LinkedIn audience insights to refine ad targeting and improve CTR and CPL.
• Test organic content formats (e.g., carousels, polls, videos) to increase engagement and follower growth.
• Collaborate with content and design teams to continuously improve ad performance and organic reach on LinkedIn.

5. SEO & SEM

• Develop and execute a comprehensive SEO strategy aligned with business goals.
• Manage on-page SEO: meta tags, structured data, URL structures, internal linking, and content optimization.
• Oversee off-page SEO: backlink acquisition, authority building, and partnership outreach.
• Collaborate with developers to enhance technical SEO: page speed optimization, mobile responsiveness, schema markup, and Core Web Vitals.
• Research and implement targeted keyword strategies to improve rankings and organic visibility.
• Align SEO efforts with SEM campaigns for unified messaging and better search engine performance.
• Leverage SEMRush for comprehensive keyword research, competitor analysis, site audits, and SEO performance tracking to improve search rankings and organic visibility

6. Cross-Team Collaboration

• Work with content and design teams to deliver cohesive marketing campaigns.
• Coordinate with agencies and vendors for campaign scaling and execution when required.

Qualifications & Skills

Must-Have Expertise

• 8+ years of experience in digital marketing, preferably in IT services or B2B.
• Strong expertise in LinkedIn Campaign Manager — both paid campaigns and organic content strategy.
• Proven success in B2B LinkedIn lead generation and growing organic engagement.
• Hands-on experience with Facebook Ads, Google Ads, and Meta Business Suite.
• Proficiency with Google Analytics, Tag Manager, Search Console, and SEMRush.
• Strong MS Excel-based analysis skills (PivotTables, VLOOKUP/XLOOKUP, macros preferred).
• Experience in A/B testing, conversion rate optimization, and LinkedIn audience segmentation.
• Familiarity with CRM platforms like HubSpot or Dynamics.
• Comfortable using AI-driven tools (e.g., ChatGPT, CoPilot) for ad copy, content creation, and optimization.