Digital Marketing Lead

As a highly motivated and experienced Digital Marketing Team Leader at ARDEM Data Services Private Limited, your role will involve spearheading digital marketing efforts and managing a team focused on US-based clients. You will be responsible for strategizing, implementing, and optimizing digital marketing campaigns across various platforms such as content, SEO, social media, email, and Google advertising. Your role will also involve leading and mentoring a team of digital marketing professionals to ensure the success of these campaigns. **Key Responsibilities:** - **Strategy Development & Execution:** - Develop and implement comprehensive digital marketing strategies aligned with overall business goals, focusing on the US market. - Manage and optimize social media presence across relevant platforms. - **Content Creation & Management:** - Oversee the creation of high-quality, engaging content across digital channels. - Contribute to content creation as needed. - **Email Marketing:** - Develop and execute effective email marketing campaigns, including list segmentation, content creation, automation, and performance analysis. - **Social Media Marketing:** - Define and implement social media strategies to enhance brand awareness, engagement, and lead generation in the US market. - **Search Engine Optimization (SEO):** - Drive organic traffic growth through optimization strategies, keyword research, content optimization, and performance monitoring. - **Google Paid Advertising:** - Manage and optimize Google Ads campaigns to achieve defined ROI targets within the US market. - **Team Leadership & Management:** - Lead, mentor, and inspire a team of digital marketing professionals. - Identify training needs and facilitate professional development opportunities. - **US Client Engagement:** - Understand US market trends and tailor strategies accordingly. - Build and maintain strong client relationships. - **Collaboration:** - Work closely with other departments to ensure alignment and maximize the impact of digital marketing initiatives. - **Staying Updated:** - Keep abreast of the latest digital marketing trends, technologies, and best practices, particularly within the US market. **Qualifications Required:** - Bachelor's degree in Marketing, Business, or a related field. - 5+ years of proven experience in digital marketing, with a focus on the US market. - Demonstrable experience in leading and managing a digital marketing team. - Hands-on expertise in content creation, email marketing, social media management, SEO, and Google Ads. - Strong analytical skills and proficiency in web analytics tools. - Excellent communication, presentation, and interpersonal skills.,