Digital Marketing Lead

About MatAll

MatAll is building BlinkIt for construction & home repair supplies.
We operate at the intersection of hyperlocal commerce, community-led growth, and tech-enabled supply chains. Growth at MatAll is not a function — it’s the company’s engine.

About the Role

This is a foundational Growth Lead role responsible for driving MatAll’s growth end-to-end — across customer acquisition, brand, digital marketing, partnerships, and experiments.

You will also build and run Digital Marketing as a revenue-generating service for select MatAll clients, creating an additional profit centre for the company. Execution support will come from interns, but ownership stays with you.

This role blends strategy + hands-on execution and works directly with the founders.

What You’ll Own

1. Growth Strategy & Execution (Core Ownership)

• Own growth goals across users, orders, retention, and brand visibility
• Design and run growth experiments across paid, organic, and partnerships
• Translate on-ground insights (CX, community, ops) into scalable growth loops
• Work closely with founders on growth priorities and city-level scale plans

2. Digital Marketing & Brand (Internal)

• Own MatAll’s digital presence: social, content, performance, PR
• Build content engines — short videos, reels, static creatives, campaigns
• Personally create, edit, and ship content (hands-on)
• Build MatAll’s brand voice: local, fast, trusted, problem-solving
• Use AI aggressively for ideation, scripting, editing, automation, and analytics

3. Growth Services for Select Clients (Profit Centre)

• Design digital marketing service offerings for selected MatAll clients
• Define scope, pricing, margins, and delivery models
• Oversee execution via a dedicated intern
• Ensure outcomes, learning loops, and profitability
• Build playbooks to scale this vertical sustainably

4. Partnerships, PR & Ecosystem Growth

• Drive local partnerships, influencer tie-ups, and community collaborations
• Build PR narratives, launch campaigns, and founder visibility
• Create win-win growth tie-ups with societies, brands, and ecosystems

5. Systems, Playbooks & Team Enablement

• Build SOPs, dashboards, templates, and growth playbooks
• Track CAC, ROI, content performance, and funnel metrics
• Enable CX, Community, and Ops teams with growth assets & frameworks

Who This Role Is For

• 2-5 years experience in growth, digital marketing, or brand roles
• Strong hands-on background in content + performance marketing
• Comfortable being both thinker and doer
• Proven growth experimentation mindset
• Deep comfort with AI tools for content, design, video, and analytics
• Startup-native: thrives in ambiguity, ownership, and speed

This role WILL:

• Own growth outcomes, not just marketing output
• Be hands-on in content creation & experimentation
• Build a revenue-generating marketing vertical
• Work directly with founders and cross-functional teams

This role WILL NOT:

• Be limited to strategy decks
• Be agency coordination work
• Be a pure social media or performance-only role

Work Details & Preference

• Candidate Preference: Female candidates
• Work Mode: 5 days Work From Office (Gurugram), 1 day Work From Home
• Work Week: 6 days

What You’ll Gain

• End-to-end ownership of growth at an early-stage startup
• Opportunity to build a profit centre, not just a function
• Founder-level exposure and decision-making power
• Freedom to experiment, fail fast, and scale what works
• Strong career acceleration as MatAll scales city by city

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Location:

• Gurugram, Haryana (Required)

Work Location: In person