Digital Marketing Lead

About the Role

We are seeking an experienced Performance Marketing Manager with strong expertise in paid advertising, social media strategy, and campaign optimization. This role focuses on driving measurable growth through Meta Ads, Google Ads, and paid social campaigns, while collaborating closely with content, design, and product teams.

SEO experience is not a priority—we are looking for someone who excels in performance-focused, data-driven advertising.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).
• Develop paid social strategies aligned with broader marketing goals and content calendars.
• Build full-funnel campaign strategies across awareness, consideration, and conversion.
• Conduct audience segmentation, create and optimize custom & lookalike audiences.
• Manage campaign budgets, forecasting, pacing, and reporting on CPA, ROAS, CTR, CPL, and other performance KPIs.
• Continuously test ad creatives, messaging, formats, and targeting strategies.
• Work with social media and creative teams to align paid and organic strategies.
• Analyze performance data, generate insights, and provide frequent reporting to leadership.
• Stay updated on platform algorithm changes, tools, and best practices.

Required Skills & Experience

• 3–6 years of hands-on experience in performance marketing with proven ROI.
• Strong working knowledge of Google Ads and Meta Ads Manager.
• Experience with campaign scaling, retargeting, and conversion tracking.
• Proficiency in GA4, Google Tag Manager, tracking pixels, and attribution models.
• Experience in social media planning and campaign-led content coordination.
• Strong analytical and data interpretation skills.
• Comfortable managing medium to large budgets.

Bonus (Nice to Have)

• Experience with TikTok, LinkedIn, or programmatic platforms.
• Experience in building dashboards or using tools like Looker Studio, HubSpot, or CRM systems.
• Experience working with creative teams or agencies.

Personal Attributes

• Data-driven mindset and strong problem-solving skills.
• Proactive, ownership mentality, and results-focused.
• Strong communication and collaboration skills.

What Success Looks Like

• Improved ROAS & reduced CPA.
• Successful scaling of campaigns while maintaining efficiency.
• Predictable and stable performance outcomes.
• Strategic alignment between paid and organic activities.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Flexible schedule
• Internet reimbursement
• Paid sick time

Application Question(s):

• Top platforms or websites worked with recently

List top 5 platforms or websites you have worked on in the last 12–24 months. For each, mention website name, industry, your role, duration, average monthly organic traffic handled, and average monthly paid (inorganic) traffic handled.

• How many total years of experience do you have in SEO?

How many total years of experience do you have in paid ads (PPC)?

• Do you handle Google Ads (Search, Display, YouTube, Performance Max)?

Do you handle Meta Ads (Facebook and Instagram)?
Do you handle LinkedIn, Twitter/X, TikTok, or other platforms? Please specify.

• What is the highest monthly ad spend you have managed for a single client?

Which platforms was this budget spent on?

• What is the total Google Ads spend you have managed in the last six months?

What was the average monthly Google Ads spend?
Which campaign types have you managed (Search, Display, YouTube, Performance Max, Shopping)?

• What is the highest monthly organic traffic you have achieved for any website?

What was the industry?
What was your role in achieving this traffic (on-page SEO, technical SEO, content, link building, or full ownership)?

• Best ROAS or ROI achieved

Best CPA or CPL achieved
Any significant traffic, revenue, or lead growth percentages

Work Location: In person