Digital Marketing Lead

Job description

Pillai Center is part of Astroved.com, which operates in the US.

Pillai Center is evolving into a next-generation, AI-enhanced global education platform at the intersection of spirituality, human potential, and advanced digital systems. We are seeking a high-potential, data-driven Marketing Lead who can translate creative vision into structured, high-conversion campaigns, manage a performance-oriented team, and leverage AI to optimize every stage of the marketing funnel.

This role blends marketing strategy, launch execution, conversion optimization, analytics, campaign testing, team leadership, and AI-based decision-making. It is ideal for a Marketing MBA graduate who is ready to grow rapidly into a leadership role focused on measurable performance and business growth.

Key Responsibilities

AI Integration & Efficiency Innovation (Core Foundation)

• Integrate AI tools into marketing workflows to increase speed, accuracy, consistency, and conversion performance.
• Use AI for audience research, segmentation refinement, funnel diagnostics, predictive analytics, conversion forecasting, and reporting.

• Automate repetitive processes related to campaign setup, optimization checks, reporting, and QA.

• Optimize team structure, roles, and responsibilities based on new automations that enhance campaign execution and conversion outcomes.

• Pilot AI tools that improve ad targeting, creative performance, email engagement, and funnel efficiency.

Cultivate a culture of AI-powered experimentation and performance improvement.

Marketing Strategy, Campaign & Launch Leadership

• Develop and execute multi-channel marketing strategies with a core focus on conversion optimization, audience growth, and funnel performance.

• Build AI-informed launch roadmaps, using insights to shape messaging arcs, segmentation strategies, and conversion paths.

• Run end-to-end campaign execution with continuous optimization loops using A/B tests, AI-generated insights, and predictive analytics.

• Establish clear KPIs for every launch including conversion rate, cost per lead, lead quality, ROAS, retention, and engagement.

• Work closely with Ads to improve targeting accuracy, creative testing, retargeting flows, and scaling strategies using AI tools.

Conduct post-launch analyses to identify conversion drivers, performance gaps, and future opportunities.

Team Leadership, KPIs & Performance Management

• Lead and develop a high-performing marketing team focused on execution excellence and measurable conversions.

• Set KPIs tied directly to

• Build a performance dashboard that shows funnel metrics, audience behavior, drop-off points, conversion trends, and revenue contribution.

• Host weekly performance reviews and apply insights to optimize creative output, funnel flow, communication timing, and campaign pacing.

Provide coaching and development to increase team capability in AI-assisted marketing, analytics, and strategic execution.

Analytics, Insights & Continuous Optimization

• Champion a data-first culture using KPIs to shape decisions, creative direction, and campaign adjustments.

• Use AI tools to analyze conversion barriers, funnel performance, lead quality, and customer behavior patterns.

• Deliver executive summaries that highlight conversion insights, ROI metrics, optimization recommendations, and predictive signals.

• Continuously refine messaging, creative formats, pacing, and channel selection to improve conversion outcomes.

Leverage AI to prototype A/B tests, diagnose funnel weaknesses, refine audience targeting, and forecast demand.

Content & Channel Strategy

• Build content strategies optimized for reach, engagement, and conversions across all channels.

• Ensure all messaging aligns with the campaigns conversion goals and follows an intentional narrative flow.

• Use AI-assisted tools for brainstorming, drafting, SEO optimization, audience testing, and performance prediction.

• Monitor platform trends and algorithm shifts to refine conversion-oriented content formats.

Develop editorial calendars that integrate launch priorities, funnel needs, and optimization opportunities.

Required Skills & Experience

• Strong enthusiasm for AI, automation, and emerging marketing technologies with the ability to use these tools to improve conversions, streamline workflows, and enhance campaigns.

• Recently completed a Marketing/Business MBA (56 years) with coursework or experience in digital marketing, analytics, or strategic communication.

• Clear experience (internship or project work) in campaign planning, audience segmentation, funnel-based marketing, or conversion optimization.

• Ability to learn and use CRM/automation tools, analytics dashboards, and AI systems quickly.

• Strong analytical mindset: experience interpreting metrics, assessing funnel stages, and identifying conversion levers.

• Excellent communication, project management, and cross-functional collaboration skills.

• Early leadership potential and comfort taking ownership of projects with measurable outcomes.

• Structured thinking, strong organization, and the ability to manage multiple high-impact campaigns.

Openness to and comfort with personal transformation and spiritual content.

We prefer candidates who can join us immediately and on short notice, not more than 10 days

Interested candidates can send their resumes to arunkumar@astroved.com.

Job Types: Full-time, Permanent

Pay: ₹400,000.00 - ₹600,000.00 per year

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Work Location: In person