Digital Marketing Lead

Job Summary

We are seeking a strategic, results-driven Marketing Head to lead our marketing initiatives and drive brand growth, customer acquisition, and product visibility in competitive markets. The ideal candidate will have a strong background in B2B or product marketing, with hands-on experience in ERP systems or having worked in a product-based company. Please share only those resumes that meet all the requirements, particularly candidates with experience in product-based companies and over 5 years of relevant experience.

Technologies / Tools

• CRM & ERP Platforms (e.g., SAP, Odoo, Zoho)
• Marketing Automation Tools (e.g., HubSpot, Mailchimp, Marketo)
• Analytics Tools (e.g., Google Analytics, SEMrush, Tableau)
• Social Media & Ad Platforms (Meta, LinkedIn, Google Ads)
• Product Lifecycle Management (PLM) Tools

Responsibilities

• Develop and lead the overall marketing strategy in alignment with business objectives.
• Plan and execute end-to-end product marketing campaigns with measurable ROI.
• Collaborate with product and sales teams to align go-to-market strategies.
• Drive brand awareness, customer acquisition, and retention through targeted campaigns.
• Analyze market trends, customer insights, and competitor activity to refine strategies.
• Manage and mentor the internal marketing team for peak performance.
• Optimize digital presence across web, SEO, SEM, social media, and content platforms.
• Oversee marketing performance metrics and adjust tactics based on analytics.
• Participate in product launches, trade shows, and other promotional events.
• Ensure consistency in brand messaging and positioning across all touchpoints.

Education

• Bachelor’s or master’s degree in marketing, Business Administration, Information Technology, or a related field.

Experience

• 5+ Year

Must Have

• Strong understanding of B2B/B2C product marketing strategies.
• Proven experience working in a product-based company or with ERP/CRM systems.
• Strategic mindset with a hands-on approach to execution.
• Excellent leadership, communication, and stakeholder management skills.
• Strong analytical thinking and decision-making ability.
• Creative mindset with the ability to craft compelling brand narratives.
• Adaptability to evolving market needs and business goals.

Job Type: Full-time

Pay: ₹30,000.00 - ₹100,000.00 per month

Work Location: In person