1. Brand Strategy & Communication Define the brand positioning, personality, and tone for assigned categories. Translate brand strategy into effective communication campaigns across ATL, BTL, digital, and PR. Lead the development of creative briefs and collaborate with internal/external teams for execution. Ensure consistent brand messaging across all consumer and trade touchpoints. Ensure timely development of marketing collateral including brochures, videos, and POSM. Manage asset libraries and approval workflows for campaign materials. 2. Category Marketing & GTM Own the marketing calendar for the category, including product launches, promotions, and tactical campaigns. Collaborate with sales, product, and ecom marketing teams to develop and execute Go-To-Market strategies. Monitor category trends, consumer insights, and competitor activities to identify opportunities and threats. Track category performance and recommend actions for growth and profitability. 3. Campaign Planning & Execution Lead end-to-end campaign planning including concept, media planning, production, and rollout. Drive BTL activations, in-store branding, and regional promotions with measurable KPIs. Coordinate with media and creative agencies for campaign delivery and optimization. 4. Agency & Cross-Functional Coordination Manage external agencies (creative, media, PR) and internal teams (digital, design, analytics). Ensure timely approvals, clear briefing, and seamless campaign execution across platforms. Track budgets and manage vendor payments in coordination with procurement/finance. Role & responsibilities Preferred candidate profile

Company Description NEXT CARE INC., a Gouri Group Venture, focuses on developing contemporary and innovative solutions to enhance lifestyle at an affordable price. Founded in 2009 in Chandigarh, the company prioritizes affordability and accessibility in hygiene and lifestyle products, including amazing perfumes and fragrances. Role Description This is a full-time on-site role for a Digital Marketing Lead at Next Care Inc in Rupnagar. The Digital Marketing Lead will be responsible for developing and implementing digital marketing strategies, managing online campaigns, analyzing data to optimize performance, and collaborating with cross-functional teams to drive brand awareness and customer engagement. Qualifications Digital Marketing Strategy Development and Implementation skills Online Campaign Management skills Data Analysis and Optimization skills Collaboration and Teamwork skills Strong analytical and problem-solving skills Excellent written and verbal communication skills Experience with SEO, SEM, and social media marketing Bachelor's degree in Marketing, Business, or related field Show more Show less

Key Responsibilities: 1. Sales Strategy & Target Achievement Achieve primary and secondary sales targets for perfumes in the region Design & execute regional sales plans in alignment with company objectives Monitor sales KPIs: Volume, Value, Distribution, Market Share 2. Team Management Lead a team of ASMs, Sales Officers, and Promoters Set monthly/quarterly targets, review performance, and coach team Recruit, train, and motivate the regional sales team 3. Distributor & Trade Management Appoint, manage & review performance of distributors/SS Ensure proper stock, billing hygiene & credit discipline Improve outlet coverage, visibility, and merchandising standards Implement trade schemes and promotions effectively 4.General Trade Drive listing & activation in General trade . Manage local beauty stores, chemists, general trade, or departmental stores Monitor off-take and implement in-store promotions 5. Market Intelligence & Reporting Track competitor activity and suggest strategic responses Analyze region-wise sales trends and consumer behavior Submit timely MIS, market feedback, and sales forecasts 6. Activation & Branding Support Work closely with Marketing to support regional launches, sampling, and events Ensure visibility via POS materials, branding, and promoter performance