1. Brand Strategy & Communication Define the brand positioning, personality, and tone for assigned categories. Translate brand strategy into effective communication campaigns across ATL, BTL, digital, and PR. Lead the development of creative briefs and collaborate with internal/external teams for execution. Ensure consistent brand messaging across all consumer and trade touchpoints. Ensure timely development of marketing collateral including brochures, videos, and POSM. Manage asset libraries and approval workflows for campaign materials. 2. Category Marketing & GTM Own the marketing calendar for the category, including product launches, promotions, and tactical campaigns. Collaborate with sales, product, and ecom marketing teams to develop and execute Go-To-Market strategies. Monitor category trends, consumer insights, and competitor activities to identify opportunities and threats. Track category performance and recommend actions for growth and profitability. 3. Campaign Planning & Execution Lead end-to-end campaign planning including concept, media planning, production, and rollout. Drive BTL activations, in-store branding, and regional promotions with measurable KPIs. Coordinate with media and creative agencies for campaign delivery and optimization. 4. Agency & Cross-Functional Coordination Manage external agencies (creative, media, PR) and internal teams (digital, design, analytics). Ensure timely approvals, clear briefing, and seamless campaign execution across platforms. Track budgets and manage vendor payments in coordination with procurement/finance. Role & responsibilities Preferred candidate profile
Company Description NEXT CARE INC., a Gouri Group Venture, focuses on developing contemporary and innovative solutions to enhance lifestyle at an affordable price. Founded in 2009 in Chandigarh, the company prioritizes affordability and accessibility in hygiene and lifestyle products, including amazing perfumes and fragrances. Role Description This is a full-time on-site role for a Digital Marketing Lead at Next Care Inc in Rupnagar. The Digital Marketing Lead will be responsible for developing and implementing digital marketing strategies, managing online campaigns, analyzing data to optimize performance, and collaborating with cross-functional teams to drive brand awareness and customer engagement. Qualifications Digital Marketing Strategy Development and Implementation skills Online Campaign Management skills Data Analysis and Optimization skills Collaboration and Teamwork skills Strong analytical and problem-solving skills Excellent written and verbal communication skills Experience with SEO, SEM, and social media marketing Bachelor's degree in Marketing, Business, or related field Show more Show less
Key Responsibilities: 1. Sales Strategy & Target Achievement Achieve primary and secondary sales targets for perfumes in the region Design & execute regional sales plans in alignment with company objectives Monitor sales KPIs: Volume, Value, Distribution, Market Share 2. Team Management Lead a team of ASMs, Sales Officers, and Promoters Set monthly/quarterly targets, review performance, and coach team Recruit, train, and motivate the regional sales team 3. Distributor & Trade Management Appoint, manage & review performance of distributors/SS Ensure proper stock, billing hygiene & credit discipline Improve outlet coverage, visibility, and merchandising standards Implement trade schemes and promotions effectively 4.General Trade Drive listing & activation in General trade . Manage local beauty stores, chemists, general trade, or departmental stores Monitor off-take and implement in-store promotions 5. Market Intelligence & Reporting Track competitor activity and suggest strategic responses Analyze region-wise sales trends and consumer behavior Submit timely MIS, market feedback, and sales forecasts 6. Activation & Branding Support Work closely with Marketing to support regional launches, sampling, and events Ensure visibility via POS materials, branding, and promoter performance
1. Brand Strategy & Communication Define the brand positioning, personality, and tone for assigned categories. Translate brand strategy into effective communication campaigns across ATL, Digital, and PR. Lead the development of creative briefs and collaborate with internal/external teams for execution. Ensure consistent brand messaging across all consumer and trade touchpoints. Ensure timely development of marketing collateral including brochures, videos, and POSM. Manage asset libraries and approval workflows for campaign materials. 2. Category Marketing & GTM Own the marketing calendar for the category, including product launches, promotions, and tactical campaigns. Collaborate with sales, product, and ecom marketing teams to develop and execute Go-To-Market strategies. Monitor category trends, consumer insights, and competitor activities to identify opportunities and threats. Track category performance and recommend actions for growth and profitability. 3. Campaign Planning & Execution Lead end-to-end campaign planning including concept, media planning, production, and rollout. Coordinate with media and creative agencies for campaign delivery and optimization. 4. Agency & Cross-Functional Coordination Manage external agencies (creative, media, PR) and internal teams (digital, design, analytics). Ensure timely approvals, clear briefing, and seamless campaign execution across platforms. Track budgets and manage vendor payments in coordination with procurement/finance.............
1. Social Media Management Manage daily operations across platforms including Instagram, Facebook, LinkedIn, YouTube, and others. Plan and publish content as per the brand calendar and real-time opportunities. Ensure brand voice and aesthetic consistency across all digital touchpoints. 2. Content Creation & Coordination Collaborate with design, copy, and product teams to develop high-quality posts, stories, reels, and videos. Draft engaging captions, hashtags, and CTAs aligned to each campaign objective. Coordinate with influencers and content partners to create content and amplify reach. 3. Community Engagement Monitor comments, DMs, tags, and mentionsrespond to queries and drive brand conversations. Engage with audience in real time to foster brand loyalty and sentiment. 4. Campaign Support & Analytics Support campaign rollouts through timely and creative social execution. Track key metrics (reach, engagement, follower growth, shares) and provide performance insights. Assist in monthly reporting and content optimization based on performance trends. 5. Trendspotting & Innovation Stay updated with platform updates, social media trends, and meme culture. Propose proactive content ideas and reactive moments to boost virality and relatability. Key Skills & Competencies: Strong knowledge of social media platforms, algorithms, and analytics tools. Creative thinking with a strong sense of visual storytelling and copywriting. Basic reel-making skills is a plus. Strong communication and coordination skills. Ability to work in a fast-paced, content-heavy environment.
A. Sales & Revenue Management Achieve monthly, quarterly, and annual sales targets for the zone. Plan and execute sales strategies aligned with organisational goals. Monitor primary and secondary sales performance. Identify business opportunities in general trade channels. B. Team Leadership Lead, train, and motivate Regional Sales Managers (RSMs), Area Sales Managers (ASMs), and Sales Representatives. Set clear KRAs and ensure periodic performance reviews. Build a high-performing and target-driven team culture. C. Distribution & Channel Development Expand distribution network by appointing new distributors and retailers. Monitor stock levels, order frequency, and inventory rotation. Ensure effective coverage and outlet productivity improvement. Strengthen both urban and rural market presence. D. Trade Marketing & Promotions Implement trade schemes, consumer promotions, and visibility drives. Coordinate with the Marketing team for product launches and activations. Ensure execution of POS materials and displays across retail counters. E. Market Intelligence & Competitor Analysis Track competitor activities, pricing, and promotional trends. Provide market feedback and insights to management for strategic planning. Analyze sales data to identify gaps and recommend corrective actions. F. Reporting & Coordination Submit weekly/monthly sales reports and forecasts. Coordinate with Supply Chain, Marketing, and Finance for smooth operations. Monitor and control outstanding payments and credit limits of distributors. Preferred candidate profile Education: Graduate / MBA (Sales & Marketing preferred) Experience: 10-15 years in Perfumes & Deodorants industry / FMCG(Except Food & beverage) / Personal Care Skills: Strong leadership and people management skills Analytical and strategic planning ability Excellent communication and negotiation skills Proficiency in MS Excel, PowerPoint, and sales reporting tools Extensive travel across assigned zone for market visits, distributor reviews, and team meetings.
Role & responsibilities A. Sales & Target Achievement Achieve monthly and quarterly sales targets for the assigned region. Ensure both primary (distributor-level) and secondary (retail-level) sales growth. Monitor SKU-wise performance and ensure product availability across all channels. Review and analyze sales performance regularly and take corrective actions. B. Team Management Lead and motivate Area Sales Managers (ASMs) and Sales Representatives (SRs). Conduct regular market visits, joint calls, and team performance reviews. Train the team on sales techniques, product knowledge, and merchandising standards. Maintain a strong field discipline and ensure adherence to sales processes. C. Distribution & Channel Development Appoint and manage distributors, ensuring smooth supply and adequate stock levels. Expand the retail network and improve outlet coverage and productivity. Ensure efficient route planning and market penetration in urban and rural areas. D. Trade Marketing & Promotions Implement trade and consumer schemes effectively in coordination with marketing. Ensure visibility of POS materials, brand displays, and promotional execution. Monitor competitor activities and provide actionable market feedback. E. Market Development Identify potential markets and channels for business expansion. Build strong relationships with distributors, retailers, and key customers. Represent the company in trade meets and dealer gatherings. F. Reporting & Coordination Submit daily/weekly sales reports and performance updates to ZSM. Coordinate with supply chain, accounts, and marketing for smooth operations. Ensure timely claim settlements, credit management, and distributor hygiene. Preferred candidate profile Education: Graduate / MBA in Sales & Marketing preferred Experience: 8-12 years in FMCG / Personal Care / Perfume & Deodorant sales Skills: Strong people and distributor management skills Strategic sales planning and execution capability Excellent communication and negotiation skills Proficient in MS Excel, Power BI, and reporting tools
•Create brand-consistent designs that enhance the company’s visual identity •Shoot, and edit short-form video content including Instagram , YouTube. •Create videos for brand campaigns, product launches, testimonials, and behind-the-scenes clips.
1. Social Media Management 2. Content Creation & Coordination 3. Community Engagement 4. Campaign Support & Analytics 5. Trendspotting & Innovation
eCommerce Strategy Development. Online Store Management. Sales & Revenue Growth. Analytics & Reporting. Customer Experience & Retention. Technology & Platform Management. Digital Marketing & Customer Acquisition. Team Leading & Cross-Functioning