Zonal Sales Manager

A. Sales & Revenue Management

• Achieve monthly, quarterly, and annual sales targets for the zone.
  
• Plan and execute sales strategies aligned with organisational goals.
  
• Monitor primary and secondary sales performance.
  
• Identify business opportunities in general trade channels.
  

B. Team Leadership

• Lead, train, and motivate Regional Sales Managers (RSMs), Area Sales Managers (ASMs), and Sales Representatives.
  
• Set clear KRAs and ensure periodic performance reviews.
  
• Build a high-performing and target-driven team culture.
  

C. Distribution & Channel Development

• Expand distribution network by appointing new distributors and retailers.
  
• Monitor stock levels, order frequency, and inventory rotation.
  
• Ensure effective coverage and outlet productivity improvement.
  
• Strengthen both urban and rural market presence.
  

D. Trade Marketing & Promotions

• Implement trade schemes, consumer promotions, and visibility drives.
  
• Coordinate with the Marketing team for product launches and activations.
  
• Ensure execution of POS materials and displays across retail counters.
  

E. Market Intelligence & Competitor Analysis

• Track competitor activities, pricing, and promotional trends.
  
• Provide market feedback and insights to management for strategic planning.
  
• Analyze sales data to identify gaps and recommend corrective actions.
  

F. Reporting & Coordination

• Submit weekly/monthly sales reports and forecasts.
  
• Coordinate with Supply Chain, Marketing, and Finance for smooth operations.
  
• Monitor and control outstanding payments and credit limits of distributors.

Preferred candidate profile

• Education:

  Graduate / MBA (Sales & Marketing preferred)

• Experience:

  10-15 years in Perfumes & Deodorants industry / FMCG(Except Food & beverage) / Personal Care

• Skills:

• Strong leadership and people management skills
  
• Analytical and strategic planning ability
  
• Excellent communication and negotiation skills
  
• Proficiency in MS Excel, PowerPoint, and sales reporting tools
• Extensive travel across assigned zone for market visits, distributor reviews, and team meetings.