Brand and Category Lead

Job Description

1. Brand Strategy & Communication Define the brand positioning, personality, and tone for assigned categories. Translate brand strategy into effective communication campaigns across ATL, BTL, digital, and PR. Lead the development of creative briefs and collaborate with internal/external teams for execution. Ensure consistent brand messaging across all consumer and trade touchpoints. Ensure timely development of marketing collateral including brochures, videos, and POSM. Manage asset libraries and approval workflows for campaign materials. 2. Category Marketing & GTM Own the marketing calendar for the category, including product launches, promotions, and tactical campaigns. Collaborate with sales, product, and ecom marketing teams to develop and execute Go-To-Market strategies. Monitor category trends, consumer insights, and competitor activities to identify opportunities and threats. Track category performance and recommend actions for growth and profitability. 3. Campaign Planning & Execution Lead end-to-end campaign planning including concept, media planning, production, and rollout. Drive BTL activations, in-store branding, and regional promotions with measurable KPIs. Coordinate with media and creative agencies for campaign delivery and optimization. 4. Agency & Cross-Functional Coordination Manage external agencies (creative, media, PR) and internal teams (digital, design, analytics). Ensure timely approvals, clear briefing, and seamless campaign execution across platforms. Track budgets and manage vendor payments in coordination with procurement/finance. Role & responsibilities Preferred candidate profile