Regional Sales Manager

Role & responsibilities

A. Sales & Target Achievement

• Achieve monthly and quarterly sales targets for the assigned region.
  
• Ensure both primary (distributor-level) and secondary (retail-level) sales growth.
  
• Monitor SKU-wise performance and ensure product availability across all channels.
  
• Review and analyze sales performance regularly and take corrective actions.
  

B. Team Management

• Lead and motivate Area Sales Managers (ASMs) and Sales Representatives (SRs).
  
• Conduct regular market visits, joint calls, and team performance reviews.
  
• Train the team on sales techniques, product knowledge, and merchandising standards.
  
• Maintain a strong field discipline and ensure adherence to sales processes.
  

C. Distribution & Channel Development

• Appoint and manage distributors, ensuring smooth supply and adequate stock levels.
  
• Expand the retail network and improve outlet coverage and productivity.
  
• Ensure efficient route planning and market penetration in urban and rural areas.
  

D. Trade Marketing & Promotions

• Implement trade and consumer schemes effectively in coordination with marketing.
  
• Ensure visibility of POS materials, brand displays, and promotional execution.
  
• Monitor competitor activities and provide actionable market feedback.
  

E. Market Development

• Identify potential markets and channels for business expansion.
  
• Build strong relationships with distributors, retailers, and key customers.
  
• Represent the company in trade meets and dealer gatherings.
  

F. Reporting & Coordination

• Submit daily/weekly sales reports and performance updates to ZSM.
  
• Coordinate with supply chain, accounts, and marketing for smooth operations.
  
• Ensure timely claim settlements, credit management, and distributor hygiene.

Preferred candidate profile

• Education:

  Graduate / MBA in Sales & Marketing preferred

• Experience:

  8-12 years in FMCG / Personal Care / Perfume & Deodorant sales

• Skills:

• Strong people and distributor management skills
  
• Strategic sales planning and execution capability
  
• Excellent communication and negotiation skills
  
• Proficient in MS Excel, Power BI, and reporting tools