Role Description
Role Proficiency:Independently develops error free code with high quality validation of applications guides other developers and assists Lead 1 – Software Engineering
Outcomes
- Understand and provide input to the application/feature/component designs; developing the same in accordance with user stories/requirements.
- Code debug test document and communicate product/component/features at development stages.
- Select appropriate technical options for development such as reusing improving or reconfiguration of existing components.
- Optimise efficiency cost and quality by identifying opportunities for automation/process improvements and agile delivery models
- Mentor Developer 1 – Software Engineering and Developer 2 – Software Engineering to effectively perform in their roles
- Identify the problem patterns and improve the technical design of the application/system
- Proactively identify issues/defects/flaws in module/requirement implementation
- Assists Lead 1 – Software Engineering on Technical design. Review activities and begin demonstrating Lead 1 capabilities in making technical decisions
Measures Of Outcomes
- Adherence to engineering process and standards (coding standards)
- Adherence to schedule / timelines
- Adhere to SLAs where applicable
- Number of defects post delivery
- Number of non-compliance issues
- Reduction of reoccurrence of known defects
- Quick turnaround of production bugs
- Meet the defined productivity standards for project
- Number of reusable components created
- Completion of applicable technical/domain certifications
- Completion of all mandatory training requirements
Code
Outputs Expected:
- Develop code independently for the above
Configure
- Implement and monitor configuration process
Test
- Create and review unit test cases scenarios and execution
Domain Relevance
- Develop features and components with good understanding of the business problem being addressed for the client
Manage Project
- Manage module level activities
Manage Defects
- Perform defect RCA and mitigation
Estimate
- Estimate time effort resource dependence for one's own work and others' work including modules
Document
- Create documentation for own work as well as perform peer review of documentation of others' work
Manage Knowledge
- Consume and contribute to project related documents share point libraries and client universities
Status Reporting
- Report status of tasks assigned
- Comply with project related reporting standards/process
Release
Design
- LLD for multiple components
Mentoring
- Mentor juniors on the team
- Set FAST goals and provide feedback to FAST goals of mentees
Skill Examples
- Explain and communicate the design / development to the customer
- Perform and evaluate test results against product specifications
- Develop user interfaces business software components and embedded software components 5 Manage and guarantee high levels of cohesion and quality6 Use data models
- Estimate effort and resources required for developing / debugging features / components
- Perform and evaluate test in the customer or target environment
- Team Player
- Good written and verbal communication abilities
- Proactively ask for help and offer help
Knowledge Examples
- Appropriate software programs / modules
- Technical designing
- Programming languages
- DBMS
- Operating Systems and software platforms
- Integrated development environment (IDE)
- Agile methods
- Knowledge of customer domain and sub domain where problem is solved
Additional Comments
Job Role: Adobe Campaign Developer Description: The Adobe Campaign Developer is an active collaborator in the client on campaign design, helping the client achieve their marketing objectives. The Adobe Campaign Developer takes the lead on complex multi-wave trigger campaigns, complex direct mail, and highly segmented email communications. They proactively identify conflicts between the defined strategy supplied by the client and the functional capabilities of their database and the reporting functions supporting that database. In addition, they provide coaching and mentoring of Junior resources developing the skills of their teammates. Essential Responsibilities And Deliverables:
- Design and implement complex multi-wave, multi-channel triggered communications using tool(s) such as Adobe Campaign, with coding for versioning (dynamic in email), offers and personalization and Email Deployment
- Provide and be knowledgeable in "best practices" in campaign development to optimize efficiency and quality of deliverables; implement and support automation for “lights-out” triggered communications
- Develop and execute multi-channel contact strategies across customer segments touchpoint channels (email, direct mail, social and direct marketing on site), with the goal of engendering loyalty and driving revenue from existing and prospect customers
- From data analyses, develop, test and measure campaign strategies that will drive desired customer behavior
- Lead campaign and program requirement discussions both internally and with clients to gain added insights from the customer data needed to drive strategies, such as understanding of offer responsiveness, content relevancy and communications channel engagement (DM, EM, Social, Direct Web)
- Document and communicate campaign strategy and work with campaign execution team and project manager to establish timeline and schedules for implementation and measurement
- Provide insightful, actionable customer analysis to our clients including the development of statistically sound customer targeting and test plans, measurement of their current marketing programs, and providing insight and recommendations for improving the profitably of their marketing programs
- Summarize and present results of campaign strategies to internal and client constituents Education (Preferred):
- Any fulltime degree
- Total 4-5 years of experience working with Adobe Campaign Classic
- 1-2 years’ experience in database marketing analysis including analytics, direct marketing test design, response analysis, ROI analysis, segmentation analysis, customer profiling, etc., preferably with a marketing service provider
- 1-2years’ experience with database querying tools, languages and analytical platforms supporting database marketing such as Adobe Campaign, SQL
- Familiarity with Web Development
- Good understanding of XML and Java strongly Preferred
- Retail or Direct Marketing experience strongly preferred
- Deep hands-on experience in multi-channel, multi-wave (trigger) direct marketing operations, strategy, and analysis
- Ability to integrate data to new or existing database structures
- Ability to mine data, using query language(s) to create data for program development support
- Report development experience
- Marketing program forecasting, measurement, and assessment
- Direct marketing program design and customer segmentation
- Ability to analyze, interpret and report on direct marketing campaign results
- Knowledge in statistical modeling techniques and customer scoring
- Knowledge in database discovery, planning, and design
- Client and vendor relationship management and consultation
Skills
Adobe Campaign,Adobe Campaign Management,Software Development
