Content Lead

Content Lead

This is a hands-on leadership role where you'll plan, write, edit, and manage content for multiple platforms. Whether it's a blog post, SEO page, sales enablement one-pager, or client-facing asset, your job is to ensure clarity, consistency, and strategic intent behind every word.

Key Responsibilities

Content Strategy & Planning

• Define and maintain a scalable content roadmap aligned with White Label IQ’s marketing goals, service launches, and sales strategies.
• Identify messaging gaps and opportunities by conducting regular audits and competitor research.
• Collaborate with leadership to build brand voice guidelines and ensure all content reflects our positioning and personality.
• Own the editorial calendar—managing timelines, deliverables, and cross-functional dependencies.

Content Creation & Review

• Oversee the development of high-quality content including blogs, service pages, whitepapers, case studies, newsletters, website copy, emails, and landing pages.
• Edit and review all team/freelancer content to ensure brand alignment, clarity, grammar, and SEO optimization.
• Support product, design, sales, and HR teams by contributing to internal and external communications such as job descriptions, pitch decks, social media posts, and internal updates.

Team Leadership & Coordination

• Manage a team of in-house content writers and onboard/manage a network of trusted freelance contributors.
• Provide regular coaching, constructive feedback, and performance reviews to elevate team output.
• Create clear content SOPs, templates, and style guides to streamline team operations and maintain consistency.
• Forecast content needs and resourcing based on campaign timelines and business initiatives.

Cross-Functional Collaboration

• Work closely with SEO strategists to build keyword-driven content strategies that increase rankings and drive relevant traffic.
• Partner with designers and developers to ensure content is visually engaging and functionally aligned.
• Align with paid media teams to produce performance-ready copy for ads, landing pages, and retargeting funnels.
• Join forces with leadership and project managers to understand business priorities and translate them into actionable content briefs.

Performance Monitoring & Reporting

• Use tools like Google Analytics, Semrush, Ahrefs, and Hotjar to analyze content performance and derive actionable insights.
• Establish KPIs such as traffic, engagement, lead conversions, and keyword growth—and track progress over time.
• Present regular performance reports and optimization recommendations to leadership.

Desired Skills & Experience

• Minimum 6 years of total experience in content writing, content marketing, or editorial roles. At least 2 years in a content leadership or editorial management role.
• Strong command over grammar, brand voice, storytelling, and long-form content development.
• Excellent editing and proofreading skills with a sharp eye for clarity, structure, and tone.
• Deep knowledge of SEO best practices, on-page optimization, and keyword integration.
• Experience with CMS platforms like WordPress and collaboration tools like Trello, Notion, or ClickUp.
• Ability to manage multiple projects in a deadline-driven, quality-obsessed environment.
• Comfortable managing content planning, delegation, and quality assurance at scale.

Nice to Have

• Prior experience working with or within a marketing agency or white-label environment.
• Hands-on experience managing content for US-based B2B audiences.
• Familiarity with AI-assisted tools like ChatGPT, Grammarly Business, Jasper, or SurferSEO.
• Experience supporting product/service launches and creating conversion-optimized content funnels.
• Comfort building frameworks for knowledge bases, product documentation, or help centers.