Job
Description
We are looking for an experienced Communication Strategist to join our team and take ownership of outbound communication efforts that drive real engagement. This role is ideal for someone who has a deep understanding of the B2B sales journey and knows how to craft copy that gets results—especially in email outreach, follow-ups, and sales enablement content. You’ll work closely with our sales and strategy teams to build messaging systems that are effective, scalable, and human-centered—designed to increase response rates, accelerate conversations, and support overall growth. Working Hours: 6 PM IST to 3 AM IST Key Responsibilities: Write and manage high-performing sales outreach emails, including cold emails, follow-ups, re-engagements, and final touchpoints. Ensure all messaging is clear, relevant, and tailored to the right audience at the right time. Build and maintain messaging libraries that are easy to scale and customize by tone, lead type, or industry. Collaborate with sales strategists and account managers to align copy with campaign goals, lead intent, and buyer stage. Own messaging inside tools like Missive, Pipedrive, Notion, and contribute to workflow consistency. Analyze email performance and optimize subject lines, personalization, and send timing to increase response rates. Create and update sales enablement materials such as one-pagers, sales decks, and whitepapers. Support broader outbound initiatives with input on tone, messaging strategy, and content planning. Stay current with sales copy trends, B2B buyer behavior, and cold outreach best practices. Maintain consistency in tone and voice across all sales communication touchpoints. Desired Skills: Minimum 5 years of experience in sales copywriting, email marketing, or direct response writing Proven success writing outbound email sequences that convert prospects into conversations Deep understanding of audience tone, timing, and positioning Ability to explain and defend your copy choices with clarity Strong grasp of B2B buyer psychology and how to write across the buyer journey Proficiency with tools like Pipedrive, Missive, Notion, and other CRM or messaging platforms Experience writing with clear calls to action that generate real engagement Organized, collaborative, and comfortable working cross-functionally Nice to Have Experience writing for agencies, SaaS, or B2B service companies Familiarity with A/B testing, cold outreach strategies, and email analytics Passion for building and scaling repeatable outbound messaging systems Ability to write sales content beyond email—like one-sheeters, sales decks, and landing page microcopy Show more Show less
