Content Lead

3 - 7 years

0 Lacs

Posted:4 days ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview: You will be responsible for creating engaging and concise F&B content for Instagram, focusing on local culinary experiences, trends, and unique dishes in Hyderabad. Collaboration with the production team and post-production is crucial to ensure the written content aligns seamlessly with visual elements. It is essential to stay attuned to Hyderabad's ever-evolving food scene, from street food stalls to upscale restaurants, and translate these experiences into captivating written content. Attending food events, tastings, and restaurant openings to gather first-hand information for posts is part of your role. Maintaining relationships with various stakeholders of the F&B industry, such as PR and Marketing teams, Brand teams, Chefs, and Owners, is also key. Additionally, maintaining a consistent posting schedule, responding actively to comments, and engaging with followers on Instagram to foster a sense of community are important aspects of your responsibilities. Collaborating with the internal team to brainstorm creative concepts and campaigns, participating in content planning meetings, and monitoring Instagram analytics to track post performance and adapt strategies accordingly are also part of your duties. Adapting writing style to suit various Instagram formats like carousel posts, Stories, and Reels is necessary. Key Responsibilities: - Create engaging and concise F&B content for Instagram, focusing on local culinary experiences, trends, and unique dishes in Hyderabad. - Collaborate closely with the production team and post-production to ensure written content aligns seamlessly with visual elements. - Stay attuned to Hyderabad's food scene and translate experiences into engaging written content. - Attend food events, tastings, and restaurant openings to gather first-hand information for posts. - Maintain relationships with stakeholders in the F&B industry. - Maintain a consistent posting schedule and engage with followers on Instagram. - Brainstorm creative concepts and campaigns with the internal team. - Participate in content planning meetings and contribute fresh ideas. - Monitor Instagram analytics to track post performance and adapt strategies. - Adapt writing style to suit various Instagram formats. Qualifications Required: - Passion for food and a deep understanding of Hyderabad's culinary landscape. - Minimum of 3 years of experience in writing for social media platforms, particularly Instagram. - Skilled writer with strong communication skills and a keen eye for grammar and language nuances. - Familiarity with Instagram's features, trends, and best practices. - Dedication towards staying updated with the latest developments in the realm of food, local events, and digital advancements.,

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