Content Lead

As the Head of Programming at our company, your role involves managing the sound-scape of the station through creative and marketing interventions to Increase or Maintain the listenership. You will act as an interface between the Programming & sales team, providing creative inputs to support the sales team in increasing overall ad spends by clients. Your responsibilities will include building brand Mirchi through fresh programming initiatives, on-air campaigns, on-ground events, and new properties to ensure brand differentiation and increase brand recall at the station level. It is essential to invest time in developing local RJs as local celebrities and identifying and bringing creative talent on board with Mirchi through strong networking. Key Responsibilities: - Manage the sound-scape of the station through creative and marketing interventions - Act as an interface between Programming & sales team to support ad spends - Build brand Mirchi through fresh programming initiatives and events - Invest time in developing local RJs and identifying local talent - Build radio as a category for both listeners & advertisers - People Management including talent identification, feedback, coaching, and mentoring - Development of Jocks as per guidelines - Spot local talent to fill up vacancies locally Qualification Required: - Graduation / Post Graduation in any specialization with 8-12 years of relevant experience - Experience in digital content conceptualization - Strong branding focus - Well-read in various areas and up-to-date with the latest events - Proficient in reading, writing & speaking Telugu Additionally, the following personal attributes are desired: - Excellent communication skills - Good interpersonal skills - People management expertise Looking forward to having you on board to contribute to our company's success in the radio industry.,