Content Lead

Content Lead

Roles and Responsibilities -

• Research a wide range of content topics provided by the SEO team, ensuring a deep understanding of search intent and audience needs.
• Identify opportunities to improve existing content through gap analysis and competitive research.
• Create or review content that fulfils the topic’s purpose and resonates with readers across different stages of the marketing funnel.
• Write clear, compelling, and USA-English-compliant content tailored to diverse formats (blogs, landing pages, guides, case studies, scripts, etc).
• Proofread and fine-tune content to enhance readability, engagement, and clarity.
• Maintain consistency in tone, style, and messaging across all channels.
• Share detailed design briefs with graphic designers to ensure visual assets complement and elevate your content.
• Track engagement metrics such as average session duration and scroll-over percentage to evaluate content performance.
• Update and optimise content periodically to maintain accuracy, freshness, and search relevance.

Experience & Skills-

• Proven experience creating content tailored to different stages of the marketing funnel (TOFU/ MOFU/ BOFU).
• Strong command of USA English writing standards.
• Excellent understanding of SEO-optimised content, including on-page SEO, keyword usage, and structuring techniques.
• Strong analytical ability to perform content gap analysis and bring unique, fresh angles to any topic.
• Demonstrated ability to research and write on technology-related topics, including AI Agents, software development, and modern digital solutions.
• Highly self-motivated with a strong sense of ownership.
• Action-oriented, with the drive to meet deadlines and deliver high-quality output consistently.
• Curiosity-driven and eager to experiment, learn, and refine strategies over time.