Job Description

We’re seeking a Social Media Manager (to grow Gaana South from Ground-Up), who brings energy, structure, and intuition to digital execution. This is not just about thinking of reels, story polls, and scheduling posts — it’s about building as well as growing responsive communities, owning timelines, thought-through planning and coordination, cross-team collaboration, and actioning trends in real time while implementing the creative strategy set by the Regional Content Director.Key ResponsibilitiesExecute the content calendar across platforms (Instagram, X, YouTube, Facebook)Coordinate with copywriters, designers, and across-multiple-departments for on-time asset rollouts.Be the first responder to cultural trends, meme formats, artist drops, and fandom moments — create, adapt, postMonitor analytics to spot what’s working and where optimizations are neededOwn all publishing pipelines: scheduling, captioning, tagging, CTA embedsHandle live interactions, Q&As, and reactions during key campaign periodsArtist & Label, as well as in-house and external talent coordination and set-up for shaping the assets.Maintain organized documentation (content banks, artist birthdays, campaign rollout sheets)Participate in weekly brainstorms + share reports with strategic insights and inputs.Key KPIsPlatform-wise follower growth (% and absolute)Engagement Rate (ER) across content typesSpeed-to-post (TTR) on trending formatsVolume of posts/live moments per weekCommunity comment replies / sentiment analysis.Reporting and team communication.Must-Have Skills4-6yrs years experience in digital marketing campaign management or social media account growth & content strategy + executionDeep familiarity with South Indian fandom culture (music, film, meme & pop pages and trends)Mastery in tools like Meta Business suite and creator studio, Instagram, YouTube Studio, Snapchat, WhatsApp for Business, Canva, Buffer/HootsuiteStrong coordination & tracking skills able to follow through to final posting and performance of the post.Fluency in any two South Indian languages along with English.Attention to detail is non-negotiable.Bonus: Experience in managing / growing meme pages, film production house accounts or fan accounts or movie accounts as part of an agency.