Social Media Manager

About the Role

We are seeking a dynamic and creative Social Media Manager to lead the online presence of our group of businesses — including an educational institution (college), premium restaurant, real estate ventures, and a travel agency.
The ideal candidate will be a strategic thinker with strong storytelling, content creation, and campaign management skills — capable of building a consistent brand voice across industries.

Key Responsibilities1. Strategy & Planning

• Develop and execute comprehensive social media strategies for each business vertical.
• Align campaigns with business goals — admissions, brand awareness, property sales, restaurant footfall, and travel bookings.
• Create monthly content calendars and campaign plans.

2. Content Creation & Management

• Oversee or produce engaging content — photos, videos, reels, and graphics.
• Write compelling captions and copy that fit the tone of each brand.
• Manage daily posting schedules across platforms (Instagram, Facebook, LinkedIn, YouTube, and others).
• Ensure consistency in branding, voice, and design aesthetics.

3. Community Engagement

• Respond to messages, comments, and inquiries promptly and professionally.
• Build and manage online communities for each brand.
• Collaborate with influencers, partners, and media for promotions and collaborations.

4. Advertising & Analytics

• Plan and manage paid campaigns (Meta Ads, Google Ads) to drive leads and conversions.
• Track performance metrics — reach, engagement, website traffic, leads, and ROI.
• Present monthly reports with actionable insights and improvement plans.

5. Coordination

• Work closely with business owners, photographers, designers, and marketing teams.
• Support on-ground events, launches, and campaigns.

Key Skills & Requirements

• Proven experience (2–5 years) managing multi-brand social media accounts.
• Strong knowledge of social media trends, algorithms, and analytics tools.
• Creative mindset with strong visual and writing skills.
• Proficiency in Canva, Adobe tools, Meta Business Suite, and scheduling platforms.
• Basic understanding of digital marketing and lead generation.
• Excellent communication and coordination skills.

Preferred Background

• Experience in F&B, education, real estate, or travel sectors.
• Photography/videography or design skills are a plus.

Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person