Content Lead

bout [Circles Life – Jetpac]:

Jetpac, from Circles, is the coolest tech startup you will find, dedicated to making Travel super convenient and 100% hassle free. We're a bunch of rebels, renegades, and sometimes misfits, working together to change the Travel Universe. We grew 10x last year, with customers in >150 countries and availability in 10 different languages and currencies. At Jetpac, we take ownership and we lead! We are ambitious and resourceful Jetpac cadets, who would stop at nothing to get to the desired end outcome! If you think you've got the guts, the smarts, and the hustle to join us, then keep reading!

Job Overview

We're looking for a Content Lead to build and scale Jetpac's global content engine. You'll own the entire content funnel—from editorial blog strategy and SEO, to lifecycle messaging, to earned media (PR). You'll also manage a growing team of writers and collaborators to help bring Jetpac's story to life across the customer journey.

This role blends strategy and execution, creative and analytical thinking, and a bias for fast-paced, impactful work.

Key Responsibilities

Content Strategy & Leadership

• Own Jetpac's global content strategy across blog, CRM, and PR
• Define tone, voice, and content pillars aligned with brand and growth goals
• Build and manage a team of freelance and in-house writers/editors across regions and time zones
Maintain a clear editorial calendar across SEO, product launches, and seasonal themes

Blog & SEO Content

• Plan and publish high-quality, keyword-optimized articles targeting global travelers
• Oversee research, briefs, writing, editing, and publishing of blog content
• Collaborate with SEO and growth teams to identify topics, keywords, and internal linking opportunities
Continuously optimize and update older blog content based on performance metrics

CRM & Lifecycle Content

• Develop content for email, push notifications, SMS, and in-app messaging in collaboration with the CRM team
• Create and test messaging for onboarding flows, promotions, seasonal campaigns, and retention journeys
Ensure consistency in tone, personalization, and relevance across all user touchpoints

PR & Thought Leadership

• Work with Jetpac's leadership team to craft Jetpac's brand narrative in earned media
• Identify opportunities for PR campaigns, guest articles, and media features
• Develop press kits, media outreach assets, and executive quotes
Collaborate with external PR agencies and partners when required

Performance Tracking & Optimization

• Track KPIs across content formats: traffic, CTR, engagement, conversions, shares, open rates
• Use tools like GA4, Search Console, email analytics, and CMS dashboards to evaluate content effectiveness
• A/B test subject lines, formats, and layouts to improve performance across channels
Share monthly content performance reports and insights with stakeholders

Requirements

• 5–8 years of experience in content marketing, editorial strategy, or communications
• Exceptional writing and editing skills with a portfolio of blog, email, and/or media content
• Proven experience managing writers, editors, or content freelancers
• Deep understanding of SEO, lifecycle marketing, and content performance metrics
• Experience collaborating with cross-functional teams including SEO, CRM, PR, and performance marketing
• Strong project management and organizational skills
Bachelor's degree in Marketing, Communications, Journalism, or related field

Preferred Experience

• Prior experience in travel tech, telco, fintech, or DTC brands
• Experience working in fast-paced startups or growth-stage companies
• Familiarity with tools like WordPress, GA4, Search Console & Braze/MoEngage
• Experience managing PR outreach or coordinating with PR agencies

Desired Skills

• Strategic thinker with a love for storytelling and a bias for execution
• Ability to juggle multiple formats, channels, and stakeholders
• Data-driven mindset with a flair for content that converts
• Collaborative leader who thrives in a high-ownership, high-growth environment

What We Offer: