Content Lead

Content Lead

Key Responsibilities

• Content Strategy Leadership

  : Develop and lead the overall

  content strategy

  , aligning it with business objectives and audience needs across various platforms.

• Team Management & Mentorship

  :

  Manage a writer team

  , providing guidance, feedback, and mentorship to foster their growth and ensure high-quality output.

• Campaign Execution

  : Drive engaging

  digital and social media campaigns

  , from conceptualization to execution, ensuring content resonates with target audiences.

• Ideation & Refinement

  : Actively

  brainstorm ideas

  for compelling content pieces and

  refine content

  to ensure clarity, consistency, and adherence to brand voice.

• Performance Tracking & Optimization

  :

  Track content performance

  meticulously using relevant analytics, deriving insights to optimize future strategies and improve engagement.

• Trend & Technology Awareness

  : Stay abreast of the latest

  trends

  in content marketing, digital media, and emerging

  AI tools

  , integrating new technologies to enhance content creation and distribution.

• Quality & Timeliness

  : Ensure the consistently

  quality

  of all content produced and guarantee

  timely delivery

  to meet publishing schedules and campaign deadlines.

• Cross-functional Collaboration

  : Foster strong

  collaboration across teams

  (e.g., marketing, product, sales) to ensure content supports broader organizational goals and initiatives.

Skills

• Proven experience in leading

  content strategy

  .
• Strong capabilities in

  managing a writer team

  .
• Demonstrated success in driving

  digital and social media campaigns

  .
• Adept at

  brainstorming ideas

  and

  refining content

  .
• Proficiency in

  tracking content performance

  and using analytics.
• Keen awareness of current industry

  trends and AI tools

  relevant to content.
• Excellent ability to ensure

  quality and timely delivery

  of content.
• Strong

  collaboration skills

  for working across teams.
• Exceptional writing, editing, and communication skills.
• Creative and strategic thinking.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Proven experience in a senior content role, preferably leading a team.
• A strong portfolio of successful content strategies and campaigns.