We look for people who are:
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Global in mindset : curious about diverse markets and ideas.
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Unrelenting in drive : energized by complex challenges.
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Intelligent in approach : analytical, creative, and thoughtful.
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Dynamic in execution : adaptive and decisive in fast-moving contexts.
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Exact in craft : detail-oriented and committed to excellence.
Role Overview
The Content Lead will be responsible for defining, developing, and executing a comprehensive content strategy that aligns with Locuss business goals and market positioning. This role requires a strong leader, a hands-on writer, and a strategic thinker with a proven track record of creating high-impact content that drives engagement and revenue.
Key Responsibilities
Content Strategy and Execution
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Develop and own the content strategy across all Locus channels (website, blog, social media, email, video, white papers, etc) to drive brand awareness, thought leadership, and lead generation.
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Conduct thorough audience research and competitive analysis to identify content gaps and opportunities.
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Oversee the end-to-end content production process, from ideation and outlining to writing, editing, publishing, and promotion.
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Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience.
Team Management and Collaboration
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Collaborate closely with Product Marketing, Sales, and other internal teams to develop product-specific content, case studies, and sales enablement materials.
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Manage external contractors/agencies.
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Work with the SEO/SEM team to ensure all content is fully optimized to maximize organic traffic and visibility.
Performance and Measurement
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Establish key performance indicators (KPIs) for all content initiatives and report on performance against these metrics regularly.
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Utilize data and analytics tools to track content performance, derive insights, and iterate on the content strategy for continuous improvement.
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Manage the content budget and allocate resources effectively to maximize ROI.
Essential Requirements
Requirement
Importance
Description
Relevant Experience
Critical
5+ years of demonstrable experience in a B2B content role (ideally within the logistics and supply chain technology domain). A portfolio showcasing successful, high-impact campaigns is mandatory.
Leadership Experience
High
2+ years of experience managing and mentoring a content team or a network of freelance writers/agencies.
Strategic Skills
High
Proven ability to translate complex business objectives into a clear, actionable content strategy.
SEO Proficiency
High
Deep understanding of SEO best practices, keyword research, and on-page optimization.
Communication
High
Exceptional written and verbal communication skills; comfortable presenting strategy to executive leadership .
Education
Standard
masters / Bachelor s degree in Marketing, Journalism, Communications, or a related field.
Why Join Locus
Joining Locus means being part of a fast-paced, innovative environment where your work has a direct impact on our global growth. We offer competitive compensation, comprehensive benefits, and a culture that values strategic thinking and execution.
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Exceptional client management skills and be able to work with customers to execute an implementation plan that works towards a rapid, successful Go-live.
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Experience in configuring and delivering software demonstrations are mandatory.
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Deep understanding of Supply Chain, Logistics and/or Transportation Management related processes
