Content Lead

The ideal candidate for this full-time position must have experience in SEO Writing, Blog and Article writing, social media writing, along with team handling skills. It is essential for the candidate to work on all Saturdays for the first three months, and from the fourth month onwards, alternate Saturdays will be off. This position is for the entity Shyaway, which operates in the e-commerce domain focusing on women's Lingerie Brand in Chennai, Tamil Nadu. Responsibilities: - Take accountability for all content marketing initiatives aimed at driving traffic, engagement, and leads which ultimately result in sales. - Conduct research and produce original SEO-ready content for websites, blogs, articles, publications, infographics, online communication, and other content assets such as case studies, emails, newsletters, etc. - Ensure incorporation of SEO guidelines while creating content for the website to enhance its ranking on search engines. - Analyze, strategize, create, and develop engaging and informative content that aligns with the brand. - Collaborate with various teams like marketing, design, and product development to ensure that the content aligns with the overall business objectives. - Ensure timely delivery of content that meets the requirements of different marketing initiatives. - Stay updated on industry trends, competitor activities, and consumer behavior to shape content strategies. - Measure the performance of content and utilize analytics to optimize and enhance content strategies for better impact and engagement.,