Content Lead

About the Role

content strategy, production, culture, and brand storytelling

This role owns how Ecoright (ecoright.com) and Part Time Saints (parttimesaints.com) show up in culture—online and offline. You’ll architect scalable content engines, collaborate with creators and cultural voices we genuinely respect, lead in-house production, and execute brand-defining moments that materially move the needle.

builder role

What You’ll Own

1. Content Systems at Scale

• Design and run

  full-funnel content engines

  across:
• Organic social
• Campaign launches
• Performance marketing assets
• Creator & UGC pipelines
• Build for

  speed, repeatability, and quality

  —not one-off virality
• Ensure content aligns with brand voice, visual language, and commercial goals

2. Culture & Creator Partnerships

• Collaborate with

  cultural voices we actually believe in

  —artists, designers, musicians, skaters, dancers, photographers, subculture leaders
• Shape long-term creator relationships, not transactional influencer posts
• Make the brands culturally relevant without trying too hard

3. Brand Collaborations (Content-First)

• Conceptualise and execute

  collaborations with brands, institutions, and communities

• Lead integrated storytelling across digital, physical, and social touchpoints
• Ensure every collaboration has narrative depth—not just logo swaps

4. Production Flywheel Ownership

• Build, lead, and scale an

  in-house content team

  (video, design, copy, editors, freelancers)
• Own end-to-end production:
• Organic content
• Paid ads
• Campaign films
• Product & brand storytelling
• Set systems, workflows, creative standards, and output cadence

5. Offline, IRL & BTL Experiences

• Design and execute:
• Pop-ups
• Brand activations
• Campus / community programs
• Ground-level cultural interventions
• Translate digital brand energy into

  real-world experiences

6. Problem Solving Beyond the Brief

• Step into high-stakes moments when momentum matters
• Unblock creative, production, or execution bottlenecks
• Act as a

  thought partner to founders

  on brand, storytelling, and growth

What We’re Looking For

• 2-4 years of experience across

  content, brand, media, or culture-led roles

• Proven ability to

  build and scale content systems

  , not just manage output
• Strong cultural taste and judgment—you know what’s forced vs earned
• Experience leading or mentoring creatives (in-house or freelance)
• Comfort operating in ambiguity, speed, and high ownership environments
• Deep interest in sustainability, design, street culture, or Gen-Z communities is a plus

Why This Role Matters

• You’ll help define

  two distinct but interconnected brands

• You’ll shape culture, not chase trends
• You’ll have real autonomy, real budget impact, and real credit
• This role grows into a

  brand leadership position

  , not a content manager ceiling