SEO & Web Optimization Specialist (Shopify)

Job Description

About EcoRight: Ecoright is a purpose-led lifestyle brand creating quirky, sustainable alternatives to everyday products. Founded by IIM Calcutta alumni, we’re on a mission to make sustainability fun, inclusive, and impactful — through planet-friendly designs, ethical production, and powerful storytelling. Role Overview: We’re looking for an SEO & Web Optimization Specialist who can drive organic traffic and make direct website edits on Shopify on multiple group websites. This role sits at the intersection of marketing and tech — perfect for someone who loves both data and design. Key Responsibilities: Optimize all on-page elements including metadata, headings, internal linking, schema, etc. Research and implement high-impact SEO strategies to grow traffic and improve ranking Make live edits on Shopify — including layout tweaks, page creation, theme adjustments, and technical fixes Collaborate with content and design teams to improve UX and SEO performance Liaise with developers when deeper technical changes are needed Monitor site performance and fix crawl/indexing issues (Google Search Console, Screaming Frog, etc.) Stay on top of algorithm updates and eCommerce SEO best practices Who You Are: 1–3 years of SEO experience with a working knowledge of Shopify Basic coding skills (HTML/CSS required; bonus for Liquid/JavaScript) Familiar with Shopify admin, theme files, and page builders Familiar with SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.) Comfortable making design+content edits independently Analytical, detail-oriented, and collaborative Excited by sustainability, conscious consumerism, and fast-paced teams Bonus Points For: Experience in D2C brands or lifestyle/fashion eCommerce Experience in Wordpress editing is a plus Eye for design and mobile responsiveness Show more Show less