Business Development Manager

Role – Business Development Manager

Job Location – South Delhi

Timing – 10.00 am – 7.00 pm

Working Days – Monday – Saturday.

Experience – Minimum 7 years

Salary – Rs. 600,000 – Rs. 12,00,000 PA (CTC).

The Business Development Manager (FMCG – Non-Food) will be responsible for driving sales growth, market expansion, and strategic partnerships within the non-food FMCG segment (personal care, home care, hygiene, or household products). The role involves identifying new business opportunities, establishing distributor and retail networks, managing key accounts, and ensuring consistent revenue growth aligned with organizational goals.

1.     1. Market Development & Expansion

·      Identify and evaluate new market opportunities for non-food FMCG categories.

·      Develop and implement go-to-market strategies for launching new products or expanding into new regions.

·      Conduct competitor and market analysis to understand pricing, distribution, and consumer trends.

2.     2. Sales & Revenue Growth

·      Achieve monthly, quarterly, and annual sales targets through effective channel management.

·      Build and maintain strong relationships with distributors, retailers, and modern trade partners.

·      Monitor sales performance, analyze trends, and propose actionable growth strategies.

3.     3. Channel & Distribution Management

·      Expand and strengthen distribution networks across general trade, modern trade, and e-commerce.

·      Manage supply chain coordination to ensure product availability, visibility, and timely delivery.

·      Negotiate trade margins, promotional offers, and credit terms with distributors and key accounts.

4.     4. Brand Promotion & Market Activation

·      Coordinate with marketing teams for product positioning, brand visibility, and consumer promotions.

·      Execute in-store branding, sampling campaigns, and regional activations to enhance market presence.

5.     5. Client & Stakeholder Management

·      Identify and onboard strategic partners, institutional buyers, and bulk clients.

·      Ensure high levels of customer satisfaction through prompt service and relationship management.

·      Act as a liaison between clients and internal departments to ensure smooth execution.

6.     6. Data Analysis & Reporting

·      Maintain sales reports, pipeline updates, and forecasts.

·      Present periodic performance reviews and business plans to senior management.

·      Utilize CRM tools and data analytics for performance tracking and lead conversion optimization.

·      Strong understanding of FMCG (Non-Food) sector dynamics – personal care, home care, hygiene, etc.

·      Proven track record in sales, distribution, and business development.

·      Experience in B2B, B2C, B2G, Modern Trade and Exports.

·      Excellent negotiation, communication, and presentation skills.

·      Analytical mindset with proficiency in Excel, CRM software, and MIS reporting.

·      Ability to work independently, with a results-oriented and entrepreneurial mindset.

• Bachelor’s degree in business administration / marketing / commerce.

• MBA or PGDM in Sales & Marketing preferred.

• Minimum 7 years of experience in FMCG (Non-Food) sales or business development.

• Prior experience in home care, hygiene, personal care, or household products will be an advantage.

·      Revenue growth and new market penetration.

·      Channel expansion and distributor network growth.

·      Customer acquisition and retention rates.

·      Achievement of sales and collection targets.

·      Brand visibility and in-market execution scores.