Brand Manager

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About Edvia:

all without the need for a traditional consultant

Role Overview

We are seeking a strategic and data-driven Brand Manager – Digital Marketing to lead the development and positioning of Edvia.ai’s brand. This is a high-impact role ideal for someone who has built and scaled a brand from the ground up and is passionate about leveraging both digital and offline channels to craft a powerful brand identity.

The ideal candidate will bring 5+ years of hands-on experience in brand management, digital marketing, brand positioning, and performance optimisation. You will be expected to drive a minimum 10–15% conversion rate, enhance brand perception, and create a clearly measurable growth path for the Edvia.ai brand.

This role will comprise 70% digital marketing and 30% offline marketing, where offline efforts will include university tie-ups, college collaborations, seminars, canopy activities, and direct student enrolment initiatives.

Key Responsibilities

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✅ Align with UI/UX designer per day/week with calendar on new website pages development, sponsored ads pages, etc.

✅ Design and lead high-impact brand campaigns (digital + offline) to strengthen market presence and trust.

 ✅ Audit and enhance user journeys across all digital touchpoints with the objective of increasing traffic, engagement, and conversion rates.

✅ Achieve and maintain a minimum 10–15% conversion ratio through continuous data-backed optimisation of brand and campaign strategies.

✅ Conduct brand health audits, market research, and competitor benchmarking regularly to ensure effective market positioning.

✅ Own and implement strategies to increase site visits and qualified traffic using SEO, SEM, social media, paid ads, influencer marketing, and email marketing.

✅ Build before-and-after growth dashboards to demonstrate brand performance improvements under your leadership.

✅ Monitor and optimise each stage of the digital marketing funnel, ensuring consistent improvements in lead quality and ROI.

✅ Lead all brand touchpoints (digital and offline), ensuring messaging, tone, visuals, and user experience are unified across channels.

✅ Strategize and manage performance marketing, retargeting, and paid campaigns in coordination with internal and external teams.

✅ Plan and execute offline marketing initiatives, including university/college tie-ups, educational seminars, canopy activities, and other student outreach programs.

✅ Collaborate with the design, content, and sales teams to create compelling, conversion-oriented brand messaging.

✅ Use tools like Google Analytics, CRM dashboards, heatmaps, and funnel trackers to generate insights and drive data-based decisions.

✅ Lead and guide external agencies, freelancers, or in-house talent for content, creative, or performance marketing needs.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum 5 years of proven experience in brand management and digital marketing with ownership over building or scaling a brand.
• Strong expertise in brand positioning, identity creation, and campaign management.
• Experience in managing full-funnel digital marketing and conversion optimisation.
• Exposure to offline student acquisition initiatives such as college/university tie-ups, seminars, and canopy activities.
• Proven ability to produce detailed growth reports and performance analysis tied to revenue or conversion KPIs.
• Proficient in tools like Google Analytics, Meta Ads Manager, CRM platforms (e.g., HubSpot or Salesforce), and campaign tracking dashboards.
• Hands-on experience with SEO/SEM, performance ads, social media strategy, and content marketing.
• Strong analytical, strategic thinking, project management, and leadership skills.
• Excellent communication and collaboration skills with the ability to drive cross-functional initiatives.