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Brand Manager

2 - 7 years

6 - 8 Lacs

bengaluru

Posted:15 hours ago| Platform: Naukri logo

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Skills Required

brand management brand building marketing strategy integrated marketing communication product positioning brand positioning social media strategies brand strategy brand development brand communication brand awareness product branding digital branding

Work Mode

Hybrid

Job Type

Full Time

Job Description

Role Overview

Brand Manager

Key Responsibilities

  • Develop and execute

    brand positioning and communication strategies

  • Plan and implement

    seasonal campaigns

    and

    new product launches

  • Manage

    influencer programs

    and content creation
  • Oversee

    retail branding initiatives

    (SIS/MBO/activations, visual merchandising)
  • Coordinate with agencies and internal teams for campaign execution
  • Manage

    marketing budgets, reporting, and ROI tracking

Required Skills & Qualifications

  • 2-6 years of brand management experience

  • Fashion/Apparel/Lifestyle industry experience is compulsory

  • Hands-on exposure to

    social media marketing & influencer management

  • Experience in

    retail branding and in-store activations

  • Strong

    communication, project management, and collaboration skills

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