Brand Manager

Company:

Location:

Experience:

Role Overview

InCred Money is building a trusted wealth-tech brand across asset classes including Digital Gold, Unlisted Shares, Equities, Mutual Funds, and Global Investments.

Brand Manager

Your role is to ensure:

• The brand stands for something clear
• Looks consistently premium
• Communicates with authority
• And converts better because of trust

Key Responsibilities

1. Brand Strategy & Positioning

• Own the brand positioning, messaging framework, and value proposition.
• Define core brand territories, emotion laddering, and category differentiation.
• Lead creation and evolution of brand architecture across products.
• Drive alignment of leadership and teams on brand direction.

2. Campaigns & Brand Communication

• Lead national and digital brand campaigns from concept to execution.
• Drive integrated campaigns across:
• Performance creatives
• Influencer integrations (in partnership with influencer team)
• App and website branding
• Product launches and feature stories
• Offline marketing assets

3. Creative Direction & Asset Ownership

• Own brand creative quality across:
• Ads
• Product screens
• Videos
• Websites
• Pitch decks
• Offline brand assets
• Partner with design and creative teams to raise creative benchmarks.
• Develop and maintain:
• Brand guidelines
• Visual systems
• Copy frameworks

4. Product & Experience Branding

• Work closely with product teams to:
• Translate features into user-level benefits.
• Improve in-app messaging clarity and persuasion.
• Ensure consistency in: UX copy, App language, Visual tone
• Drive launches, feature storytelling, and in-app brand presence.

5. Performance Brand Enablement

• Support performance marketing with:
• Brand-led ad frameworks
• Improved creatives
• Copy narratives
• Differentiation hooks
• Own the brand x growth bridge.
• Ensure conversion improvement through brand trust signals.

6. Brand Measurement & Governance

• Own brand tracking framework: Awareness, Recall, Trust, Consideration
• Run brand health trackers and consumer research.
• Conduct creative performance reviews.
• Act as the brand gatekeeper.

What This Role Does NOT Include

? Day-to-day Social Media Management

? PR & Media Relations

? Corporate Communications

(These will be managed by separate teams.)

Must-Have Experience

• 59 years in: Brand marketing, Consumer marketing, Integrated marketing
• Strong creative judgement & aesthetic sense.
• Experience managing: Agencies, Designers, Creative vendors
• Ability to build brands in: High trust, High consideration categories
• Excellent communication & stakeholder management skills.

Good to Have

• Fintech / BFSI / SaaS / D2C experience.
• Exposure to scaling national brands.
• Consumer insight led brand strategy experience.
• App / product branding exposure.

Success Metrics

? Clarity of brand positioning

? Creative quality & distinctiveness

? Campaign effectiveness

? Brand trust & recall

? Conversion uplift via brand-led initiatives

? Internal brand alignment