Brand Manager

Job Title: Brand Marketing Manager — Social & Content (D2C)

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About the Role

We’re looking for a Brand Marketing Manager (Social & Content) to drive Puresta’s brand development, social-first content strategy and overall brand positioning. You’ll own storytelling across Instagram, YouTube and LinkedIn, build high-performing content formats (reels, shorts, UGC) and translate product ideas into memorable campaigns that grow awareness and affinity.

Key Responsibilities

• Define and implement brand communication strategies aligned with business objectives.
• Lead social media strategy across Instagram, YouTube and LinkedIn; own monthly content calendars and execution.
• Develop creative briefs for reels, shorts, UGC, influencer content and other social-first formats.
• Build and maintain a consistent brand narrative, tone of voice and visual identity.
• Plan and manage integrated brand campaigns — digital, influencer, PR and on-ground activations.
• Support new product launches and product-led storytelling.
• Collaborate cross-functionally with design, product, performance and growth teams.
• Manage relationships with agencies and creators (creative, media, PR, influencer).
• Track social & brand health metrics (awareness, engagement, recall, NPS) and optimise content performance using analytics.

What We’re Looking For

• 3–5 years in brand marketing, social or content roles — experience with D2C/beauty/personal-care or FMCG is preferred.
• Strong foundation in storytelling, content strategy and campaign execution for social platforms.
• Hands-on experience creating briefs/scripts for reels, shorts and creator content.
• Clear understanding of social trends, creator ecosystems and performance optimisation.
• Creative thinker, detail-oriented, and comfortable working in a fast-growth startup environment.
• Excellent communication, project management and stakeholder management skills.
• Proven ability to manage external agencies and coordinate cross-functional teams.

Why Join Us

• Direct opportunity to shape a growing D2C brand and see measurable impact.
• Work closely with founders and leadership — high visibility and ownership.
• Lean, entrepreneurial culture that values creativity, speed and learning.
• Strong scope for career growth as we scale.

📧 Apply by sending your CV to neha@puresta.in