Job
Description
Position: Marketing Analytics Manager Location: Andheri, Mumbai Experience: 5+ years About InCred Money InCred Money is a fast-growing investment platform offering exclusive access to pre-IPO shares, corporate bonds, and alternative assets. As we scale, we are looking for a data-driven marketing strategist to optimize performance, improve ROI, and drive customer engagement. The Marketing Analytics Manager will play a key role in analyzing marketing campaigns, optimizing digital strategies, and providing insights that enhance acquisition, retention, and overall business growth. Key Responsibilities: Analyze customer acquisition channels, marketing performance, and ROI to optimize efficiency. Develop and maintain real-time dashboards, reports, and key business KPIs for marketing teams and leadership. Conduct A/B testing, funnel analysis, and attribution modeling to improve conversion rates. Track and analyze user behavior, engagement trends, and customer lifetime value (CLV) to enhance retention strategies. Work with performance marketing teams to refine targeting, optimize ad spend, and improve campaign effectiveness. Collaborate with content, SEO, and CRM teams to align marketing strategies with audience insights. Conduct market research and competitor benchmarking to identify new opportunities. Automate marketing data processes for more efficient tracking and reporting. Required Skills & Qualifications: 3-8 years of experience in marketing analytics, digital marketing strategy, or business intelligence. Expertise in Google Analytics, SQL, Power BI, Tableau, and Excel. Strong experience with ad platforms (Google Ads, Meta Ads, LinkedIn Ads) and CRM tools. Ability to translate complex data into actionable marketing strategies that drive growth. Hands-on experience with marketing attribution models, customer segmentation, and performance tracking. Strong problem-solving, analytical, and project management skills. Prior experience in fintech, investment platforms, or financial services is a plus.
