Brand Manager

Role Overview: As the Brand & Marketing Manager at DROPZ, you will play a pivotal role in shaping DROPZ's voice, identity, and cultural impact. You will lead a diverse team of 15+ members across various functions to ensure that every product drop becomes iconic. Your responsibilities will include developing and executing a cohesive brand strategy, overseeing creative direction and design, leading team collaboration, planning and executing campaigns, tracking performance metrics, and staying ahead of market trends. Key Responsibilities: - Develop and execute a cohesive brand strategy aligned with DROPZ's vision of scarcity and cultural relevance. - Ensure consistent brand identity across all platforms, from packaging to digital channels. - Define DROPZ's high-energy tone of voice, messaging, and storytelling to drive FOMO and engagement. - Collaborate with the Creative Lead to guide designers in creating impactful branding materials. - Lead and coordinate a team of 15+ individuals to deliver cohesive campaigns. - Own end-to-end campaign rollouts, from pre-launch teasers to post-launch engagement. - Monitor brand performance, audience engagement, and campaign effectiveness using analytics tools. - Conduct market research and competitor analysis to stay ahead of trends. Qualifications Required: - 3+ years of experience in branding, marketing, or creative leadership. - Understanding of Gen Z and millennial hype cycles and DROPZ's scarcity-driven model. - Strong skills in writing, visual briefing, and cross-team coordination. - Highly organized with a knack for managing timelines and deliverables. - Experience in leading diverse teams and driving outcomes from concept to launch. - Comfortable overseeing production and using workflow management tools.,