Brand Manager

About DROPZ DROPZ is India's first true limited-edition platform, a culture-forward destination where every product drop is rare, intentional, and never restocked. The platform is not just about building a brand; it is a platform that curates stories through exclusive in-house drops, creator collaborations, and collectible releases across fashion, lifestyle, and beyond. Every drop is a moment, but the platform is the big picture, and the brand must ignite cultural hype. We are currently looking for a dynamic leader to spearhead DROPZ's end-to-end brand strategy, drive campaign execution, and orchestrate a team of 15+ individuals across content, design, production, and social media to ensure that every drop becomes iconic. If you are a strategic builder, cultural storyteller, and execution-driven leader, this is your chance to shape India's cultural commerce landscape. What You'll Do As the Brand & Marketing Manager at DROPZ, you will be responsible for defining and amplifying DROPZ's voice, identity, and cultural impact. Leading a diverse team of 15+ members including content creators, designers, production specialists, and social media managers, you will craft bold strategies, oversee creative execution, and ensure that every drop becomes a cultural moment. Brand Strategy & Identity - Develop and execute a cohesive brand strategy aligned with DROPZ's vision of scarcity and cultural relevance. - Ensure a consistent brand identity across all platforms, from packaging to digital channels. - Define DROPZ's high-energy tone of voice, messaging, and storytelling to drive FOMO and engagement. - Establish brand guidelines to maintain consistency across all creative outputs. Creative Direction & Design Oversight - Collaborate with the Creative Lead to guide designers in creating impactful branding materials. - Oversee the development of playbooks, templates, and branding frameworks for DROPZ's vibrant aesthetic. - Provide creative input on social media visuals to maintain alignment with DROPZ's bold, hype-driven identity. - Review and approve designs to uphold brand consistency and cultural impact. - Supervise production deliverables for timely campaign execution. Team Leadership & Collaboration - Lead and coordinate a team of 15+ individuals to deliver cohesive campaigns. - Manage workflows, creative timelines, and feedback loops effectively. - Act as a bridge between founders, growth, and creative teams to align vision with execution. - Collaborate with product, operations, and growth teams to ensure branding aligns with drop schedules and collaborations. - Delegate production oversight while maintaining accountability for deliverables. Campaign Planning & Execution - Own end-to-end campaign rollouts, from pre-launch teasers to post-launch engagement. - Coordinate with growth teams and social media managers for hype-building and influencer strategies. - Develop campaign timelines, assign responsibilities, and ensure timely review and launch of all deliverables. Performance Tracking & Market Insights - Monitor brand performance, audience engagement, and campaign effectiveness using analytics tools. - Conduct market research and competitor analysis to stay ahead of trends. - Implement feedback loops to refine brand perception and boost community engagement. - Track KPIs to optimize DROPZ's cultural and commercial impact. Who You Are - A strategic leader with 3+ years of experience in branding, marketing, or creative leadership. - A cultural tastemaker understanding Gen Z and millennial hype cycles and DROPZ's scarcity-driven model. - An excellent communicator with strong skills in writing, visual briefing, and cross-team coordination. - Highly organized, thriving in fast-paced environments with a knack for managing timelines and deliverables. - Experienced in leading diverse teams and driving outcomes from concept to launch. - Comfortable overseeing production and using workflow management tools. What We Offer - A pivotal role in shaping DROPZ and its cultural narrative. - Direct collaboration with the founding team and ownership over brand, creative, and marketing strategy. - Leadership of a dynamic team of 15+ to create iconic campaigns targeting Gen Z and millennials. - A fast-paced, culture-first startup environment where your ideas shape the brand's future.,