Brand Manager

Division

Department

Sub Department 1

Job Purpose

Key Accountabilities (1/6)

• Develop Marketing Campaigns to increase brand promotion and recall at internal and external stakeholders
• Timely delivery of promotional inputs to Depots
• Cross-functional interaction with Medical, Purchase, Supply chain, Finance, Compliance, for brand objectives
• Manage of direct marketing costs within agreed measures in order to maximize returns on investment
• Track, analyse and review the performance of the regions against targets
• Manage inventory (Product stock as well promotional inputs)
  

Key Accountabilities (2/6)

• Work in field for an average 40 days in an FY for meeting internal and external stakeholders
• Connect with field through VCs and TCs to check implementation of brand strategies and get feedback
• Adopt KOLs to get timely insights towards developing brand strategies
• Utilizing of IMS, SMSRC, Secondary Data, to monitor brand performance
  

Key Accountabilities (3/6)

• Conduct cycle meetings to brief the sales force about the quarterly strategies
• Train for the brand during Esproute and develop relevant training material
• Upload product training modules, videos, assessments and blogs on Nalanda
  

Key Accountabilities (4/6)

• Organize and Participate in National/ International Scientific Conferences
• Surveys/Panel discussion with participating doctors helps in future launches/unmet market needs from the customer himself.
  

Key Accountabilities (5/6)

Key Accountabilities (6/6)

Major Challenges

• Drive the sales force for a non-priority brand of the organizations and overcome this challenge through field engagement activities.
• Deal with multiple departments across organization to ensure smooth delivery of inputs and overcome this by planning in advance and effective communication.
• Monitor ROI from customers across geographies and ensure this by regular interactions and follow up with internal stakeholders.
  

Key Interactions (1/2)

• Sales- For execution of brand strategy on monthly basis
• Medical- To get updated medical content for the brand/ therapy on a weekly basis
• Purchase- Procurement of promotional inputs on a monthly basis
• Supply Chain- To manage inventory of the brand on a monthly basis
• Finance- To understand the E to S of the brand on a quarterly basis
• Compliance- To ensure adherence to the guidelines on monthly basis
• Art Department - To design brand related promotional inputs on weekly basis
  

Key Interactions (2/2)

• KOLs- To get timely insights on brands and therapies on monthly basis
• Retailers and Stockists- To get an understanding the customer behaviour and competition.
• Creative Agencies - To develop promotional inputs and ideation of brand communication
  

Dimensions (1/2)

• Brand/ Portfolio sales targets (Rs. 50 to 60 Crs. per annum)
• Expense / Sales ratio (2 %)
• Number of KOLs developed (5 / year)
• Number of training days for field force (12 days/year)
• Market share achievement, internal brand performance, field work (5 days/month)
  

Dimensions (2/2)

Key Decisions (1/2)

Key Decisions (2/2)

Education Qualification

Relevant Work Experience