Sr. Business Development Manager

Job Title:

Senior Business Development Manager – School Management Software (ED-ERP)

Location:

[Lucknow / UP Region] — Role includes field travel + office-based management

Role Overview:

As the Senior Business Development Manager (BDM), you will be responsible for driving the growth of our school ERP product in K-12 schools. You will own both new school acquisition (field sales) and team leadership (managing a field sales / BDM team). You will develop and execute a scalable sales strategy, mentor and lead your team, and close large institutional deals.

Key Responsibilities:

• Sales Strategy & Execution
• Develop and implement a go-to-market plan for school ERP in your region.
• Identify, prospect, and convert school leads — targeting private schools, chain schools, trusts, and affordable schools.
• Conduct sales presentations, product demos, and negotiate contracts with school management.
• Track sales pipeline and sales performance; manage forecasting and reporting.
• Team Leadership & Management
• Manage a team of BDMs or Field Sales Executives: hire, train, mentor, and develop their skills.
• Set sales targets for your team, monitor performance, and drive accountability.
• Conduct regular sales meetings, training sessions, and performance reviews.
• Coordinate with marketing and product teams to ensure alignment on messaging, collaterals, and product-market fit.
• Partnerships & Business Expansion
• Build relationships with school networks, educational trusts, and edtech partners.
• Explore strategic partnerships — e.g., with school groups, government bodies, or educational NGOs.
• Represent the company in education conferences, exhibitions, and school events.
• Customer Success & Retention
• Work closely with implementation & customer success teams to ensure smooth onboarding of schools.
• Act as a bridge between schools and product team — provide feedback from clients to influence product roadmap.
• Ensure high renewal rates by building strong relationships with school leadership.
• Market Intelligence
• Analyze the competitive landscape: understand other school management software providers, pricing, features.
• Track trends in K-12 education and edtech to refine sales strategies.
• Provide market feedback to the product team for feature improvements or product differentiators.

Required Skills & Experience:

• Bachelor’s degree in Business, Education, or related field. MBA preferred.
• 5–8+ years of business development / sales experience, with at least 2–3 years in edtech / school software / SaaS sales.
• Proven track record in field sales (selling to schools / educational institutions) and managing a sales team.
• Strong negotiation and communication skills (C-level, school principals, trustees).
• Ability to travel frequently for school visits, demos, and events.
• Data-driven mindset: experience in managing pipelines, forecasting, and using CRM tools.
• Leadership skills and experience in coaching / mentoring a team.
• High resilience, self-starter, and goal oriented.

Desirable:

• Prior experience in school ERP / school management software.
• Understanding of school operations (admission cycles, budgeting, decision-making in schools).
• Existing network in the K-12 school ecosystem in the target region.
• Knowledge of product implementation process (onboarding, training, implementation phases).

KPIs / Success Metrics:

• Number of new schools onboarded (in a quarter / year)
• Revenue generated from new business
• Team performance vs. target (BDM team)
• School renewal and retention rates
• Sales cycle length (from lead to closure)
• Customer satisfaction / NPS from schools

Reporting Line:

• Reports to: Head of Sales / Director – Revenue
• Team: BDMs / Sales Executives, possibly Sales Ops

Compensation:

• Base salary + performance-based incentives (commission, bonus)
• Travel allowance / field travel support
• Other benefits (health insurance, stock options if applicable)

Job Types: Full-time, Permanent

Pay: ₹300,000.00 - ₹600,000.00 per year

Benefits:

• Cell phone reimbursement

Application Question(s):

• Do you have a bike and a laptop?

Language:

• English (Preferred)

Willingness to travel:

• 100% (Preferred)

Work Location: In person