Senior SEO & Digital Marketing Expert

Key Responsibilities

SEO Management

• Develop and execute comprehensive SEO strategies for multiple industry verticals
• Conduct thorough keyword research and competitive analysis across Technology, Healthcare, Cyber Security, and Fashion sectors
• Optimize website architecture, content, and technical SEO elements for improved search rankings
• Monitor and analyze search engine algorithm updates and adapt strategies accordingly
• Implement local SEO strategies where applicable
• Manage and optimize Google My Business profiles across different business units
• Conduct regular SEO audits and provide actionable recommendations for improvement

Digital Marketing Strategy

• Create and manage integrated digital marketing campaigns across multiple channels
• Develop industry-specific content marketing strategies that resonate with diverse target audiences
• Plan and execute social media marketing campaigns across relevant platforms
• Manage email marketing campaigns with segmentation strategies for different industry verticals
• Oversee paid advertising campaigns (Google Ads, social media ads, display advertising)
• Develop and implement conversion rate optimization (CRO) strategies
• Create and manage marketing automation workflows

Analytics and Reporting

• Monitor and analyze website traffic, user behavior, and campaign performance using Google Analytics, SEMrush, Ahrefs, and other relevant tools
• Prepare comprehensive monthly and quarterly performance reports for stakeholders
• Track ROI and KPIs across all digital marketing initiatives
• Provide data-driven insights and recommendations for continuous improvement
• Set up and maintain proper tracking and attribution models

Cross-Industry Collaboration

• Work closely with different business units to understand unique industry requirements and challenges
• Adapt marketing messages and strategies to comply with industry-specific regulations (particularly for Healthcare and Cyber Security)
• Collaborate with content creators, designers, and developers to ensure cohesive brand messaging
• Stay updated with industry trends and best practices across Technology, Healthcare, Cyber Security, and Fashion sectors

Required Qualifications

Experience and Education

• Bachelor's degree in Marketing, Digital Marketing, Communications, or related field
• Minimum 5 years of proven experience in SEO and digital marketing roles
• Demonstrated experience managing digital marketing campaigns across multiple industries or diverse client portfolios
• Experience with B2B and B2C marketing strategies

Technical Skills

• Advanced proficiency in SEO tools (Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog)
• Expertise in Google Analytics, Google Tag Manager, and Google Ads
• Proficiency in social media advertising platforms (Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads)
• Experience with email marketing platforms (Mailchimp, HubSpot, Pardot, or similar)
• Knowledge of HTML, CSS, and basic web development principles
• Familiarity with CMS platforms
• Experience with marketing automation tools and CRM systems

Industry Knowledge

• Understanding of digital marketing regulations and compliance requirements, particularly for Healthcare (HIPAA) and Finance sectors
• Knowledge of B2B marketing strategies for Technology and Cyber Security industries
• Familiarity with fashion/retail marketing trends and e-commerce best practices
• Awareness of industry-specific keywords, customer journeys, and pain points

Preferred Qualifications

• Google Analytics and Google Ads certifications
• HubSpot, Salesforce, or other relevant marketing certifications
• Experience with enterprise-level SEO and digital marketing implementations
• Knowledge of international SEO and multi-language website optimization
• Experience with influencer marketing and partnership development
• Familiarity with marketing attribution modeling and advanced analytics

Personal Attributes

• Strong analytical mindset with ability to interpret complex data sets
• Excellent written and verbal communication skills
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Creative problem-solving abilities and strategic thinking
• Detail-oriented with strong organizational skills
• Ability to work independently and as part of a collaborative team
• Adaptability to rapidly changing digital marketing landscape
• Strong presentation skills for stakeholder communication

What We Offer

• Competitive salary commensurate with experience
• Comprehensive benefits package including health insurance
• Professional development opportunities and continued education support
• Flexible work arrangements
• Opportunity to work across diverse and exciting industries
• Access to cutting-edge marketing tools and technologies
• Collaborative and innovative work environment
• Career growth opportunities within a expanding organization

Application Process

Interested candidates should submit:

• Comprehensive resume highlighting relevant SEO and digital marketing experience
• Portfolio of successful SEO and digital marketing campaigns
• Examples of performance improvements and ROI achievements
• Professional references from previous employers or clients

Location:

John and Smith is an equal opportunity employer committed to diversity and inclusion. We encourage applications from candidates of all backgrounds and experiences.