Senior Marketing Consultant

Senior Marketing Consultant – Growth & Digital Strategy (Xenspire Group)

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Shift:

Experience:

About Xenspire Group

XenFlexer

Senior Marketing Consultant

Key Responsibilities

Strategic Planning & Leadership

• Develop and implement a

  comprehensive digital marketing strategy

  for Xenspire Group and its products (XenFlexer, XenHirely, and NeuroHiring).
• Establish the

  marketing structure, processes, and reporting systems

  , including hiring and managing a small internal or outsourced marketing team.
• Collaborate with leadership to align marketing strategy with business objectives across contract staffing, RaaS, and contingent search services.

Digital Presence & Brand Building

• Build and maintain a

  cohesive online brand identity

  for Xenspire and its sub-brands across all platforms (LinkedIn, Google, Meta, YouTube, etc.).
• Manage and grow

  CEO digital presence

  (LinkedIn, podcasts, thought-leadership content, newsletters) to enhance brand authority and engagement.
• Develop and manage

  content calendars, SEO strategy, and community engagement

  plans.

Advertising & Campaign Management

• Set up, optimize, and manage

  LinkedIn Ads, Google Ads, and Meta Ads

  for B2B lead generation, awareness, and candidate pipeline development.
• Design

  data-driven campaigns

  targeting clients (for staffing and RaaS) and candidates (for XenFlexer and contract staffing pipelines).
• Build, test, and optimize ad creatives, landing pages, and conversion funnels.
• Track and report on

  campaign ROI, CPL, and CAC

  , providing actionable insights.

Community & Pipeline Growth

• Develop and grow

  online talent communities

  to attract and engage potential candidates for XenFlexer and other verticals.
• Build

  email marketing and retargeting strategies

  for nurturing both client and candidate segments.
• Collaborate with recruiting and sales teams to integrate digital campaigns into hiring and business development workflows.

Analytics & Optimization

• Implement tracking frameworks (Google Analytics, Meta Pixel, LinkedIn Insights, etc.) to measure performance and attribute conversions.
• Conduct competitive analysis and identify market opportunities.
• Report monthly KPIs to leadership with clear insights and improvement plans.

Qualifications

• 8+ years of experience in

  Digital Marketing, Growth, or Demand Generation

  , with proven success in

  staffing/recruitment or SaaS ecosystems

  .
• Strong command of

  LinkedIn Ads, Google Ads, Meta Business Suite

  , and marketing automation tools (HubSpot, Zoho, Mailchimp, etc.).
• Hands-on experience in

  SEO, SEM, Social Media, and Content Strategy

  .
• Demonstrated ability to

  build marketing teams and systems from the ground up

  .
• Analytical mindset with experience in

  A/B testing, funnel optimization, and performance tracking

  .
• Excellent communication and storytelling skills—able to translate brand vision into compelling campaigns.

Why Join Xenspire

• Opportunity to shape the marketing engine of a

  fast-growing, multi-brand talent ecosystem

  .
• Work directly with the

  CEO and executive team

  to drive strategic impact.
• Freedom to innovate and lead cross-platform campaigns with measurable business outcomes.
• Competitive pay structure with

  performance incentives and long-term growth potential

  .

Compensation:

Growth Path: