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Senior Manager - Marketing

15 years

0 Lacs

Posted:2 weeks ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

We at Netscribes are seeking a strategic, hands-on Head of Marketing to lead and scale our marketing function, driving end-to-end marketing strategy, operations, and execution. You will be responsible for leading the end-to-end marketing function, including lead generation, campaign performance, account growth, and marketing technology enablement, playing a critical role in driving our overall growth.

Responsibilities

  • Define and drive global marketing operations strategies, aligning with company vision and business goals.
  • Lead integrated service definition, go-to-market planning, and new business opportunity creation.
  • Take full ownership of P& L for the marketing function, ensuring profitability and sustained growth.
  • Partner with leadership to shape presales strategies, service integration models, and cross-sell/upsell initiatives.
  • Implement and manage marketing tools, platforms, and automation systems in coordination with revenue and sales ops teams.
  • Champion best practices in data governance, campaign tracking, CRM, and reporting.
  • Drive marketing automation strategies using tools like Hubspot, Marketo, Pardo, and CRMs such as Salesforce (preferably SFMC).
  • Track, analyze, and optimize the effectiveness of lead generation, lead nurturing, and funnel development programs.
  • Develop marketing database strategies focusing on customer segmentation, data hygiene, and enrichment using platforms like ZoomInfo, Ringlead, etc.
  • Provide regular reporting on campaign ROI, customer acquisition, retention, and overall program effectiveness.
  • Lead and mentor a cross-functional marketing team, ensuring delivery excellence across all functions.
  • Collaborate across geographies and cultures, ensuring strong alignment with sales, product, and business leadership.

Requirements

  • 15+ years of experience in B2B marketing, with a strong background in delivering large-scale digital or integrated marketing solutions to global & India-based clients.
  • Proven experience in CRM strategy, marketing automation, and revenue-focused marketing initiatives.
  • Demonstrated success in account growth, presales support, and service scaling in a senior leadership capacity.
  • Deep familiarity with tools and technologies such as Hubspot, Marketo, Pardot, SFMC, ZoomInfo, Ringlead, etc.
  • Strong analytical mindset with a hands-on approach to solving strategic and operational marketing challenges.
  • Experience working with SaaS-based or tech-led services/solutions is highly preferred.
  • Highly collaborative, culturally sensitive, and adept at working across functions and geographies.
  • Excellent communication, stakeholder management, and storytelling skills.
This job was posted by Tuzar Baria from Netscribes.

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Netscribes
Netscribes

Market Research and Analytics

Mumbai

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