Senior Manager - Marketing

Key purpose of the job:

strategizing, planning, and executing all brand and marketing communication programs

build brand equity

Key Accountabilities

Strategic

• Create and drive the overall marketing strategy for corporate brand and individual projects.
• Develop media plans to increase project visibility and reach among the relevant TG.
• Conceptualize and execute public relations and influencer engagement plans for consistent brand narrative.
• Build a differentiated brand positioning through storytelling and customer-centric messaging.
• Translate consumer insights and competitor analysis into actionable branding opportunities.
  

Operational

• Conduct market research and competitor benchmarking to understand local micro-market trends and customer aspirations.
• Conceptualize and manage project-level walkthroughs (e.g. sample flat walkthroughs, 3D site tours, virtual walkthroughs, project films, and digital show suites).
• Develop and produce end-to-end marketing collaterals:
• Project brochures, leaflets, coffee table books
• Video teasers, testimonials, drone shots, AVs
• Digital creatives, microsites, e-mailers, social media banners
• Physical collaterals: hoardings, signages, standees, model flat branding, site office décor
• Collaborate with agencies to design immersive site branding and launch experiences, ensuring the brand story is felt right from first touchpoint to transaction.
• Plan, manage and execute all ATL, BTL, and TTL campaigns, including events, promotions, media buys, hoardings, email marketing, etc.
• Own and deliver high-impact on-ground activation strategies for new project launches, handovers, milestone celebrations, etc.
• Track and optimize the marketing funnel, measure ROI on each campaign and report performance with dashboards.
• Plan and execute photo & video shoots to enhance brand imagery and asset library.
• Create compelling project walkthrough scripts, voiceovers, and experiential storytelling elements.
• Manage vendor relationships and ensure timely production of all collaterals and event setups.
  

Internal & External Interactions

Internal:

External:

Preferred Profile & Competencies

• MBA in Marketing / Communications with 6–10 years of experience in real estate, luxury, hospitality, or consumer brand marketing
• Experience in handling 360° marketing campaigns and working with multiple agencies
• Strong creative eye with an understanding of visual storytelling, walkthrough scripting, brand voice, and tone
• Excellent communication and project management skills
• Highly collaborative and stakeholder-friendly mindset