Senior Manager - Marketing

The Senior Manager/AVP - Marketing & Branding will be responsible for defining, developing, and executing comprehensive marketing and branding strategies across all business verticals and channels of Anand Rathi Share and Stockbrokers. This pivotal role requires a strategic thinker with hands-on execution capabilities, adept at leveraging both traditional and digital marketing avenues, and proficient in marketing automation to drive business objectives. The ideal candidate will be a strong leader, capable of managing diverse projects, fostering cross-functional collaboration, and delivering measurable results in a fast-paced financial services environments.

Responsibilities :

Overall Marketing & Brand Strategy:

• Develop and implement holistic marketing and branding strategies aligned with the company's overall business goals, market positioning, and growth objectives.
• Ensure consistent brand messaging, visual identity, and tone across all internal and external communication touchpoints.
• Monitor market trends, competitive activities, and customer insights to continuously optimize marketing strategies.

Integrated Marketing & Campaigns:

• Plan and execute integrated ATL (Above The Line) and BTL (Below The Line) campaigns, including Physical and Digital.
• Oversee event management, sponsorships, and partnerships to enhance brand visibility and lead generation.

Business Unit Marketing Support:

Provide dedicated marketing and branding support to all key business channels and verticals, including:

• Branch Network: Develop local marketing initiatives, collateral, and promotional activities.
• Franchisee Network: Create marketing toolkits, campaigns, and support materials for partners. Research: Promote research reports, thought leadership, and analyst insights.
• Operations: Support communication for new features, processes, and service enhancements.
• PCG (Private Client Group): Develop targeted marketing for HNI/UHNI acquisition and engagement.
• Third-Party Distribution Products: Create marketing strategies for mutual funds, insurance, bonds, and other distributed products.
• Oversee content strategy, updates, and optimization for the website (anandrathi.com) and all subsidiary/vertical-specific websites (e.g., anandrathipcg.com).
• Design, implement, and manage end-to-end customer and partner journeys using marketing automation platforms (e.g., MoEngage or similar).

Analytics & Reporting:

• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of all marketing activities.
• Leverage competitive intelligence to benchmark performance and identify growth opportunities.

Qualifications

• Graduate or MBA in Marketing or a related field from a reputed institution.
• 5+ years of progressive experience in marketing and branding
• Strong understanding of the Indian capital markets, investment products (Equity, MF, PMS, Bonds, etc.), and regulatory environment.
• Proven track record of developing and executing successful integrated marketing campaigns across traditional and digital channels
• A creative mindset with a passion for innovation and continuous improvement.