Sales Support Specialist

Company Description

RL Group is a leading Airlines Representation and General Sales Agent (GSA) company in India, with over 50 years of experience. Founded in 1967, RL Group has represented over 20 global airlines and currently serves as the exclusive GSA for Air Canada in India. The company excels in providing professional, high-quality services, managing operations, sales, marketing, revenue management, and customer service.

Role Description

1️⃣ Data Management & CRM Analytics

• Maintain and optimize CRM systems for data accuracy across airline, agency, and corporate client portfolios.
• Track and analyze client interactions, service requests, and engagement metrics to improve response time and retention.
• Build dashboards to visualize customer activity, lead pipeline, and revenue contributions.

2️⃣ Sales Performance Reporting

• Compile weekly, monthly, and quarterly performance reports covering targets, achievements, and trends.
• Use data visualization tools (Excel, Power BI, or similar) to present insights for management review.
• Identify underperforming segments and support data-driven action planning.

3️⃣ Market Intelligence & Competitive Analysis

• Collect, interpret, and report on competitor pricing, market trends, and customer demand data.
• Deliver insight reports to guide pricing strategy and business development initiatives.

4️⃣ Forecasting & Sales Trend Analysis

• Support sales forecasting by analyzing historical sales data, seasonality, and market patterns.
• Develop models to predict potential sales opportunities and track forecast accuracy.

5️⃣ Process Optimization Through Data

• Map sales workflows and measure key metrics such as lead turnaround time, conversion ratio, and client response rates.
• Recommend process improvements backed by quantitative findings and performance metrics.

6️⃣ Documentation & Compliance Reporting

• Maintain data-backed records of contracts, transactions, and compliance reports for internal and external audits.

7️⃣ Cross-functional Insights & Support

• Collaborate with sales and marketing teams to provide data insights for campaigns, promotions, and customer targeting.
• Measure ROI and campaign performance metrics to support future planning.

8️⃣ Executive Reporting & Business Insights

• Present actionable insights and data summaries to senior management.
• Translate raw data into strategic recommendations that drive business growth and client satisfaction.

Qualifications

• Strong Analytical Skills for data analysis and sales strategy support
• Focus on Customer Satisfaction and providing excellent Customer Service
• Effective Communication skills to liaise with clients and partners
• Experience in Sales Operations to ensure smooth and efficient processes
• Ability to work well in a team and independently
• Bachelor's degree in business, Marketing, or related field
• Previous experience in the airline or logistics industry is a plus