Sales Business Development Executive

3 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

Job Summary:

Lead Generation Sales Executive



Key Responsibilities:


·      Conduct market research to identify potential clients in need of cybersecurity, IT compliance, or digital risk protection solutions

·      Build and maintain a robust pipeline of qualified B2B leads via cold calling, LinkedIn outreach, email campaigns, and inbound channels

·      Reach out to CISOs, CTOs, IT managers, and security decision-makers across target industries (BFSI, healthcare, retail, government, etc.)

·      Qualify leads based on organizational size, technology stack, security needs, and buying intent

·      Schedule discovery calls, product walkthroughs, or demos with the technical pre-sales team

·      Maintain and update CRM systems (e.g., Salesforce, HubSpot) with accurate lead data, activity logs, and pipeline stages

·      Collaborate with cybersecurity marketing and technical teams to optimize messaging and sales enablement content

·      Participate in security events, webinars, and campaigns to engage with prospects and gather intelligence

·      Achieve monthly and quarterly KPIs in terms of qualified leads, conversion rates, and meeting setup

·



Required Skills:

·      Bachelor’s degree in computer science, Information Technology, Marketing, or related field

·      1–3 years of proven experience in lead generation, inside sales, or pre-sales in the IT or cybersecurity domain

·      Understanding of cybersecurity solutions such as firewalls, SIEM, endpoint protection, zero-trust architecture, etc.

·      Strong communication and interpersonal skills with the ability to articulate value propositions to technical and non-technical audiences

·      Excellent research and prospecting abilities using tools like LinkedIn Sales Navigator, Apollo, ZoomInfo, or Lusha

·      Proficiency in using CRMs (e.g., HubSpot, Zoho CRM, Salesforce)

·      Self-driven, target-oriented, and comfortable working in a fast-paced, dynamic environment



Preferred Skills (Good to Have):

  • Exposure to cybersecurity compliance frameworks (e.g., ISO 27001, NIST, GDPR, SOC 2)
  • Understanding of B2B SaaS and enterprise IT sales cycles
  • Familiarity with lead scoring and marketing automation tools
  • Knowledge of modern threat landscapes and industry-specific security challenges


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