Sales Business Development Executive
Job Summary: We are seeking a proactive and high-performing Lead Generation Sales Executive to drive top-of-funnel activity in the IT software and cybersecurity sectors. This role is critical to identifying and engaging prospective clients across mid-size to enterprise segments, with a strong focus on generating qualified leads for advanced cybersecurity solutions, SaaS products, and managed security services. Key Responsibilities: · Conduct market research to identify potential clients in need of cybersecurity, IT compliance, or digital risk protection solutions · Build and maintain a robust pipeline of qualified B2B leads via cold calling, LinkedIn outreach, email campaigns, and inbound channels · Reach out to CISOs, CTOs, IT managers, and security decision-makers across target industries (BFSI, healthcare, retail, government, etc.) · Qualify leads based on organizational size, technology stack, security needs, and buying intent · Schedule discovery calls, product walkthroughs, or demos with the technical pre-sales team · Maintain and update CRM systems (e.g., Salesforce, HubSpot) with accurate lead data, activity logs, and pipeline stages · Collaborate with cybersecurity marketing and technical teams to optimize messaging and sales enablement content · Participate in security events, webinars, and campaigns to engage with prospects and gather intelligence · Achieve monthly and quarterly KPIs in terms of qualified leads, conversion rates, and meeting setup · Provide weekly lead status reports to management with clear visibility into pipeline progress Required Skills: · Bachelor’s degree in computer science, Information Technology, Marketing, or related field · 1–3 years of proven experience in lead generation, inside sales, or pre-sales in the IT or cybersecurity domain · Understanding of cybersecurity solutions such as firewalls, SIEM, endpoint protection, zero-trust architecture, etc. · Strong communication and interpersonal skills with the ability to articulate value propositions to technical and non-technical audiences · Excellent research and prospecting abilities using tools like LinkedIn Sales Navigator, Apollo, ZoomInfo, or Lusha · Proficiency in using CRMs (e.g., HubSpot, Zoho CRM, Salesforce) · Self-driven, target-oriented, and comfortable working in a fast-paced, dynamic environment Preferred Skills (Good to Have): Exposure to cybersecurity compliance frameworks (e.g., ISO 27001, NIST, GDPR, SOC 2) Understanding of B2B SaaS and enterprise IT sales cycles Familiarity with lead scoring and marketing automation tools Knowledge of modern threat landscapes and industry-specific security challenges
