About the Company
Established in 1989, Rollick is today, amongst the largest manufacturers of frozen dessert in Eastern India, with state of the art manufacturing units in Kolkata. It has a fast growing network of over 500 distributors across the region. Rollick’s product range includes a variety of ready to eat cups, sticks, cones, take home tubs and bulk packs. These products are available in more than 20,000 retail outlets and 600 pushcarts. Rollick has a unique range of products catering to all tastes and preferences. Selling within a price range of Rs 5-50 for a single consumption pack, the aim is to be affordable by all. Today, Rollick is present in 15 states and has plans to soon be available pan India.
website: http://www.rollick.co.in
Location: Odisha
Interested candidate please share your updated resume: jakir.hussen@rollick.co.in
Job Responsibilities
Execute Sales Plan for Rollick & Fragola
- Define plan for achieving sales target for Odisha and communicate and align sales officers.
- Drive the sales targets by monitoring and reviewing performance SOs (sales officers) w.r.t
- Sales plan execution with adherence to product mix
- monitoring of activities (e.g. PJPs, efficiency parameters, MIS related
- activities, asset quality). Ensure that all sales related processes which
- are aligned to the overall business strategy are followed without any
- deviation and ensure that the team achieves efficiency norms
- (e.g. Productivity Norms with respect to Total Calls/Productive Calls
- and Minimum Order Value)
- Conduct market visits to have a visibility of the market trends and the health of the distributors
- and retailers.
- Resolve bottlenecks to sales by providing support to SOs (e.g. resolve issues related to logistics, finance, product stockouts etc) to enable smooth execution of plans.
- Market
- Plan for Market coverage & Outlet Coverage.
Distributor Management
- Ensure that distributor acquisition targets are met.
- Guide the SOs in market(distributor) expansion/acquisition, review the suggested list of new distributors, and share with ASM for approval
- Build and maintain strong relationships with distributors.
- Serve as an escalation point and support point for SOs for critical negotiations
- and for conflicts, when needed to ensure high levels of distributor/retailer/customer satisfaction.
- Evaluate distributor infrastructure (DF, manpower, capital, etc) & recommend actions.
- Plan to increase the distributor’s coverage in the market.
Market Expansion
- Explore new market opportunities in adjacent regions to expand sales & business
- Conduct feasibility studies, build initial market intelligence, and coordinate with Sales Head for phased expansion plans, including distributor scouting and infrastructure readiness.
- Logistics Coordination:
- Coordinate with planning team to plan and execute the timely transfer of products from production to cold storage and ultimately to distribution points.
- Maintain efficient scheduling for loading and unloading processes to optimize workflow and prevent delays.
- Collaborate with contractors and transport providers to ensure adherence to quality standards throughout the supply chain.
- Inventory & Stock Management:
- Manage inventory levels within cold rooms through cold room incharge to prevent overstock or stockouts, adjusting as necessary based on demand forecasts.
- Conduct regular stock audits, weekly cycle counts and reconciliations, reporting discrepancies and implementing corrective actions promptly.
- Design and maintain an organized cold room layout that maximizes space utilization and ensures efficient access to inventory. Implement a systematic approach to crate management, facilitating smooth workflows and minimizing handling time.
- Enforce FIFO (First-In-First-Out) or FEFO (First-Expiry-First-Out) practices to ensure timely stock rotation and reduce spoilage. Regularly review inventory placement and rotation practices to align with demand patterns and maintain product freshness.
- Share reports of slow moving and expiry items on a periodic basis.
Reporting and Data Analysis:
- Analyse sales trends, stock movement, and market feedback for better planning.
- Submit periodic MIS reports covering both sales and logistics parameters.
- Provide insights to HO on competition, pricing, and regional trends.
Budget Management:
- Ensure efficient planning, allocation, and utilization of resources within the approved budget while monitoring expenses to achieve financial targets and cost-effectiveness.
Team Management:
- Mentor and support Sales Officers and Cold Room Executives.
- Conduct performance reviews and provide developmental feedback.
- Promote a culture of accountability, collaboration, and continuous improvement.
- Ensure adherence to disciplinary processes and compliance policies.
External Interfaces
Internal Interfaces
- Cold Room Contractors/Owners
- Transport Providers
- Regulatory Authorities
- Distributors
- Retailers
- Planning Team
- Marketing Team
- Finance
- HR
- Quality Assurance Team
Job Requirements
Educational Qualification and Experience
- Graduate or MBA in Sales / Logistics / Supply Chain.
- Minimum 10–15 years of experience in Odisha
- Hands-on experience in both sales operations and logistics management preferred.
Competencies
Technical
- Sales planning & execution
- Cold chain operations
- Distributor management
- Inventory control & MIS
- Geographical knowledge of Odisha marker
- Food safety and compliance
- Budgeting and cost control
Behavioural
- Team Leadership
- Strategic thinking
- Relationship management
- Communication and influencing
- Result orientation
- Collaboration across functions
KRA & KPI
Distributor Expansion & Productivity:
- Distributor acquisition
- Distributor billing efficiency
Retail productivity:
- Productive outlets
Sales Target Achievement:
- Primary Targets
- Secondary Targets
Product efficiency:
- Driving sales from high MRP products
Cold Chain Management:
- Coldroom Occupancy Rate
- Inventory Accuracy Rate
- Ontime Delivery Rate
- Freight cost per crate
Compliance with Cold Chain Standards:
- Number of deviations from audit
