Regional Sales Manager

Atos Medical

• RSM North India

  – Based in Delhi NCR

• RSM East India

  – Based in Kolkata

• RSM Karnataka, AP & TG

  – Based in Bangalore

• RSM Tamil Nadu & Kerala

  – Based in Chennai

independent role

Job Responsibilities

• Develop and execute region-specific sales strategies to achieve revenue targets for Tracheostomy and Laryngectomy products.
• Drive commercial growth in both government and private healthcare sectors, focusing on key specialties including ENT, Head & Neck, ICU, and Anesthesia.
• Collaborate closely with distributor partners for both product portfolios, ensuring strategic alignment and seamless field execution.
• Lead the creation and implementation of Account-Specific Action Plans (ASAPs) with distributor sales teams to develop high-potential hospitals and accounts.
• Ensure 100% execution of the Annual Business Plan (ABP) and achievement of assigned annual sales budgets.
• Drive strategic segmentation and targeting across the territory to enhance positioning and penetration of Atos Medical’s product offerings.
• Optimize the sub-distribution network to expand market reach across key cities and underserved districts.
• Build and nurture strong relationships with key stakeholders including hospital decision-makers, HCPs, KOLs, and supply chain partners.
• Engage with government institutions, tendering bodies, and hospital procurement teams to align product specifications and ensure proactive participation in relevant tenders.
• Lead tender mapping, document preparation, and bidding processes to ensure timely submission, competitive positioning, and full regulatory compliance.
• Plan, execute, and support educational and promotional activities—such as CMEs, roundtables, workshops, and conference participation in collaboration with distributor teams.
• Conduct joint field visits, training, and coaching to support and upskill distributor sales representatives.
• Regularly track performance metrics, analyze KPIs, and provide accurate sales reports and forecasts to the reporting manager.
• Uphold Coloplast’s Code of Conduct, compliance requirements, and core values in all interactions and business practices.

Qualifications & Experience

• Master’s degree in marketing, Business Administration, or Life Sciences.
• 5–8 years of marketing experience in medical devices or healthcare, preferably in ENT, Head & Neck, or Critical Care segments.
• Proven track record of executing marketing programs with measurable commercial results.
• Strong experience in market mapping, segmentation, and data analysis.

Personal Characteristics

• Strong commercial mindset with focus on ROI, execution, and measurable outcomes.
• Demonstrates high integrity, accountability, and ethical standards.
• Embodies the Coloplast Leadership Promise and lives by the company’s Mission, Vision, and Values.
• Build trust-based teams with strong collaboration and open communication.
• Displays an entrepreneurial and creative mindset with strong coaching abilities.