Regional Sales Manager

Regional Sales Manager – Solar (Jammu & Kashmir & Punjab)

Location:

Experience:

Products:

Reporting to:

Team Size:

Role Purpose

J&K and Punjab

Key Responsibilities

Sales & Revenue Achievement

• Deliver monthly/quarterly/annual sales targets for solar panels, batteries, and systems.
• Prepare accurate forecasts and ensure timely stock availability.

Channel Development

• Appoint, onboard, and manage distributors and dealers across both states.
• Drive primary & secondary sales, monitor inventory health, and implement trade schemes.

Distributor Relationship Management

• Maintain strong engagement with distributors; resolve issues related to pricing, claims, and credit.
• Conduct regular business reviews and ensure compliance with company policies.

Team Leadership

• Recruit, train, and manage Area Sales Managers and Territory Executives.
• Set clear KRAs, monitor performance, and conduct joint market visits.

Market Coverage & Expansion

• Increase outlet coverage and penetration in rural and urban markets.
• Execute local marketing activities and dealer engagement programs.

Compliance & Reporting

• Ensure adherence to pricing discipline, credit norms, and documentation standards.
• Provide timely MIS reports on sales, collections, and market intelligence.

Qualifications

• A graduate/MBA is a plus.

• 10–15 years

  in channel sales; solar/renewable experience mandatory.
• Proven success in distributor management and regional leadership.

Skills

• Strong channel development and negotiation skills.
• Knowledge of solar products (panels, batteries, on-grid/off-grid systems).
• Data-driven approach; proficiency in MS Excel and CRM tools.
• Leadership and team management capabilities.
• Language: English/Hindi; Punjabi/Kashmiri preferred.

KPIs

• Revenue achievement vs target.
• Distributor network growth and productivity.
• Secondary sales and inventory management.
• Market coverage and outlet penetration.
• Collections and credit control.

Compensation

• Competitive fixed + performance incentives.
• TA/DA, travel reimbursements, and statutory benefits.
• Medical Insurance