Performance Marketing Specialist

Performance Marketing Specialist

Performance Marketing Specialist

Key Responsibilities

Campaign Management

• Develop and execute performance marketing strategies aligned with business goals.
• Plan, run, and optimize campaigns across PPC (Google Ads, Bing Ads), display, social media advertising (Facebook, Instagram, LinkedIn, Twitter), and email marketing.
• Monitor real-time performance metrics and make data-driven adjustments to improve conversions and ROI.
• Conduct keyword research, write ad copies, and test creatives to enhance campaign performance.
• Manage advertising budgets, forecasting, and allocations to maximize ROI.
• Develop effective audience targeting strategies, including retargeting and lookalike audiences.

Analytics & Optimization

• Analyze campaign data and generate insights for strategic decision-making.
• Build and maintain dashboards and reports using tools such as Google Analytics or Tableau.
• Implement A/B testing for landing pages, ad creatives, and audience segments.
• Identify patterns, trends, and opportunities for improvement through data analysis and research.
• Maintain conversion tracking setups for accurate measurement.

Cross-Functional Collaboration

• Work closely with creative, content, and analytics teams to ensure aligned messaging and targeting.
• Present campaign performance, insights, and recommendations to stakeholders.
• Coordinate with marketing automation teams to improve workflow efficiency.
• Provide strategic input to strengthen overall marketing initiatives.

Innovation & Best Practices

• Stay updated with latest industry trends, tools, and best practices.
• Recommend new ideas to enhance campaign efficiency and reach.
• Contribute to building performance marketing frameworks and strategies.
• Test new platforms and channels to expand audience reach and improve results.

Required Skills

Google Ads • Google Analytics • Facebook Ads Manager • Meta Business Suite • Email Marketing • A/B Testing • Data Analysis • Campaign Management • PPC • Social Media Advertising • Budget Management • Marketing Automation

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field
• 3–5 years of experience in digital or performance marketing roles
• Proven track record managing campaigns with measurable ROI
• Strong experience in campaign optimization and budget management
• Proficiency with Google Ads, Google Analytics, Facebook Ads Manager, Meta Business Suite
• Experience with email marketing tools (e.g., Mailchimp, HubSpot)
• Advanced skills in Excel and PowerPoint
• Strong analytical abilities and data-driven decision-making skills
• Excellent written and verbal communication
• Detail-oriented with strong organization skills
• Ability to manage multiple projects in a fast-paced environment
• Self-motivated with a strong desire to learn and grow

Benefits & Perks

• Competitive salary
• Health insurance
• Paid time off
• Professional development opportunities
• Performance-based bonuses
• Employee discounts