Performance Marketing Specialist

Founded in 2008, WebCastle is a globally trusted digital solutions company with offices in India, the UAE, and the USA. We partner with businesses worldwide to deliver high-impact web, marketing, and technology solutions. As we scale rapidly and manage increasingly larger advertising budgets for our clients, we are expanding our performance marketing team.

Role Overview

We are looking for a Performance Marketing Manager who can plan, execute, and optimise high-impact paid campaigns while driving measurable business outcomes. This role is ideal for a data-driven marketer who thrives in a fast-paced, growth-focused environment and has hands-on experience managing large-scale performance campaigns.

What the Ideal Candidate Looks Like

You are a results-oriented performance marketer with deep expertise in paid acquisition, funnel optimisation, and conversion tracking. You are comfortable working with large budgets, analysing performance data, and continuously experimenting to scale profitable campaigns.

Key Requirements

You should have:

• 3+ years of experience in paid customer acquisition, managing daily ad budgets exceeding ₹2L
• Strong expertise in Meta Ads with Conversions/Sales as the primary objective
• Strong expertise in Google Ads with Conversions/Sales as the primary objective
• Experience working with WordPress, ClickFunnels, or similar page builders
• Hands-on experience implementing and validating Meta Pixel and Google Ads conversion tracking
• Proficiency in Google Sheets, Looker Studio, or Excel for reporting and analysis
• Excellent written and verbal communication skills
• Strong ability to extract insights from historical and real-time performance data
• A mindset open to continuous learning, experimentation, and optimisation

Roles & Responsibilities

• Plan, launch, and manage conversion- and sales-focused campaigns across Meta Ads and Google Ads
• Create daily, weekly, and monthly performance reports with insights, learnings, and recommendations
• Continuously optimise campaigns for cost efficiency, scalability, and performance, while maintaining target CPA
• Take ownership of landing pages and funnels to improve relevance, conversion rates, and overall campaign performance
• Drive growth through continuous audience, creative, and funnel A/B testing
• Collaborate closely with clients, creative teams, web developers, and internal marketing teams
• Execute weekly and monthly acquisition plans across multiple channels while managing budgets effectively
• Consistently deliver on user acquisition and revenue targets
• Develop creative briefs, ad copies, and video ad scripts aligned with campaign objectives
• Communicate campaign performance, account health, and strategic recommendations to internal stakeholders regularly

Bonus Points If You Have

• Experience working in a Marketing Agency
• Hands-on experience with YouTube Ads optimised for sales conversions
• Prior experience in client-facing roles
• Basic knowledge of coding or web development
• Copywriting experience for ad creatives, briefs, and video scripts

What’s Necessary

• A strong interest in staying updated with industry best practices, platform updates, and emerging trends

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person